About

AI-powered DeSoc (decentralized society) mobile platform that connects users with businesses through gamification and targeted marketing activities. Initially a proof-of-concept MVP, the mobile app swiftly scaled its user base to several thousand. Yet, dealing with their day-to-day in-platform activities soon became a challenge that required radical product transformation. Read more

CASE STUDY DETAILS

Under MNDA

SME

Dubai, United Arab Emirates

Project work

1 - 5 people

9 - 12 Months

€50 - 250K

Scrum

FOCUS AREA

Challenge, approach, and impact

  • Product Unscalability

    With a system pushed to its limits, the client found themselves overwhelmed by the influx of users and their in-app interactions immediately after the MVP launch. Understanding that system needs to be started anew to ensure optimal user experiences for both companies and users, the client sought someone who could lay the right architecture and rebuild the app properly.

  • Rapid Requirements Change

    Working in a fast-changing market, the client needed flexibility in both development approaches and the product itself. The ability to review the scope at any given moment and prioritize new features above those in the pipeline while giving up on what's less important became crucial.

  • Lack of Technical Expertise

    Being more of a business person, the client had a high-level vision of what the system should look like and what value to bring. Yet, they still needed technical guidance to achieve it. Finding a partner with enough expertise to turn business vision into product reality became a top priority.

Testimonials

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Two blue lines

“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“ Read more

Anonymous

CEO at SME

VERIFIED

Team Structure

Client Team

Daily point of contact

*****

CEO

***** *****

The client stakeholders worked closely with the team at UppLabs

Client logo

Agency Team

Production

1 x Tech Lead

Production

1 x Frontend Engineer

Governance

1 x Project Manager

Governance

1 x Business Analyst

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