Delivering delight: HelloFresh meal delivery mobile app experience
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About
HelloFresh engaged with Miquido to build their mobile application, in the effort to revolutionise the food industry. The focus was on designing an intuitive interface, facilitating efficient choice-making, and ordering processes, which transitioned fresh food purchases to the digital world. The team also built a blog platform to promote a healthier lifestyle. Read more
CASE STUDY DETAILS
HelloFresh
Series B+ Startup
Berlin, Germany
Project work
1 - 5 people
3 - 6 Months
€50 - 250K
Agile
FOCUS AREA
Challenge, approach, and impact
Simplicity in Design
Designing an interface that was both intuitive and visually pleasing, while also offering flexible meal plans and an easy selection process, was a significant challenge. It requires the perfect blend of technical skill and understanding of user experience.
Promoting Health-Conscious Eating
Creating engaging and informative content for the HelloFresh Blog that could effectively educate users on the benefits of healthy eating and alter existing dietary habits was another substantial hurdle.
Testimonials
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
“Working with HelloFresh on their mobile app was a pleasure. Their cooperative nature and commitment to excellence made them a great partner. Proud to contribute to their vision.“ Read more
Anonymous
Product Manager
VERIFIED
Team Structure
Client Team
Daily point of contact
Product Owner
***** *****
The client stakeholders at HelloFresh were working closely with the team at Miquido
Agency Team
Governance
1 x Project manager
Production
3 x Mobile app developer
Production
2 x Backend developer
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