About

To facilitate their explosive growth, we scaled operations across product strategy, design and development. We supported them with internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks. Together with their team, we identified a leading North Star metric, predictive of user engagement and retention, and worked through a set of experiments to remove barriers to value. Read more

CASE STUDY DETAILS

Client logo

Glorify

Series B+ Startup

London, United Kingdom

Project work

25+

2 - 4 years

€1M+

Agile

FOCUS AREA

Challenge, approach, and impact

  • Defining and implementing the MVP

    The two co-founders set a clear vision for the team: for every Christian, every day, to experience the joy and intimacy of connecting with their faith.

    They knew they had identified a gap in the market and wanted to fill it with an intuitive, engaging product which was delightful to use and rich with social features.

    Together with the co-founders, Tapptitude team has worked to define the first iteration of the product.

  • Product Iterations

    The engagement continued with the post-MVP product iterations.

  • Product-Market Fit & Scaling

    The Tapptitude team continued to scale the product past the MVP, and also replicated the product on Android.

Testimonials

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Two blue lines

“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more

Anonymous

Co-Founder & CEO at null

VERIFIED

Team Structure

Client logo

Client Team

Project stakeholder

*****

Co-founder & CEO

***** *****

Project stakeholder

*****

Co-founder

***** *****

Daily point of contact

*****

VP of Product

***** *****

Daily point of contact

*****

CTO

***** *****

The client stakeholders at Glorify were working closely with the team at Tapptitude

Client logo

Vendor Team

Governance

3 x Product Manager

Production

5 x iOS developers

Production

6 x Android Developers

Production

9 x QA Engineers

Production

2 x Product Designers

Governance

1 x Fractional CPO

Governance

1 x Product Strategist

Production

1 x Machine Learning Engineer

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