Challenge, approach, and impact

• Continuously Deliver Updates

  SmarterContact struggled with poor performance & numerous bugs. Worse, delivering fixes for these bugs took a long time. In competitive market, rapidly delivering updates is essential to meet rising user expectations for new features & bug fixes. Failing to do so leads to customer dissatisfaction & reduced engagement. Slow update cycles can cause frustration, decrease customer loyalty, & increase churn rates. Falling behind competitors in feature releases can diminish market.

• Scale Application Horizontally

  As user numbers grow, app must manage increased traffic & data without performance issues. Ensuring scalability is vital to maintain a seamless user experience & operational efficiency. Poor scalability can lead to performance degradation during peak usage times, frustrating users & potentially limiting market expansion. Efficient scalability is essential to support rapid growth, optimize resource use, & high customer satisfaction, allowing business to expand market presence.

• Make System Distributed

  SmarterContact initially used a monolithic system with all microservices & databases in one instance. This setup limits flexibility, creates single points of failure, & complicates management. Switching to distributed system enhances resilience & flexibility, ensuring higher availability by mitigating system-wide failures. It allows independent updates & scaling, improving resource utilization & cost efficiency. This adaptability supports innovation & quicker market responses