Challenge, approach, and impact

• The Scope

  In response to a fragmented culinary landscape in Romanian, Salt&Pepper and Prepino joined forces to develop an MVP. With successful validation of user needs and market fit, the product underwent continuous enhancements. Today, Prepino serves as a unified hub, bringing together over 20 content creators and a thriving community of cooking enthusiasts, streamlining their culinary experiences.

• The Challenge

  With no major competitors in the Romanian market offering a comprehensive culinary app that provides users with valuable content such as recipes, articles, and social connections, Salt&Pepper saw the potential for Prepino to become a deliciously successful opportunity. Salt&Pepper put together a full-stack team to develop the initial mobile application, using React Native as a hybrid technology for mobile to ensure quick development.

  At the core of the project was the need to create a platform that would bring together passionate home cooks and cooking veterans by delivering content in the form of cooking recipes, cooking-related articles, and unified shopping list. The ultimate goal was for Prepino to become the first cooking social media platform in Romania.