The first step is for RUBICON to gather the necessary information from the clients. They tell us everything they know and we ask a lot of questions about what the product is and what it isn’t. This helps us define the product vision and objectives and see what we will be focusing on for the MVP.

Day 1: 'Ask the Experts' phase

Now that the goals are set, we can talk about who we are making this for and define the personas. After defining our personas, we need to define the features that will help our personas reach the objectives of the product we’ve defined. Defining the features is the longest and most valuable activity of our workshops.

Day 2: 'User Journeys' phase

This is where we define the Technical, Business, and UX value a feature has, as well as the effort needed in order to develop that feature. Once we have defined the effort and the value for all features, we sequence them and define the initial order of development. We make sure to keep track of any dependencies.
At the very end, we sketch a part of the product in order to verify that we are all on the same page

Day 3: 'Tech business and UX review' phase

Some of the many benefits of LI workshops include:

- Every stakeholder gets on the same page;
- The participants analyze an idea in-depth and reach an MVP that validates its
viability;
- We ask the client questions that no one has asked before and think about details that they hadn’t thought of before;
- Every team role is covered and given a large set of information that helps them start the project. The PO receives the main set of features for MVP development and is able to build a reliable backlog. The designer gets the sketches and gathers everyone’s ideas. The developers are provided with the detailed architecture of the product - which leads to everyone knowing where to start."

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Unlock learning with 'Lean Inception Workshop' by RUBICON | 2024 | Pangea.ai