About

In 2017, RUBICON and Gazzda, a Sarajevo-based minimalistic furniture brand, innovated retail with an AR mobile app, enhancing furniture shopping. As pioneers in AR technology, alongside brands like IKEA, they developed an app allowing customers to virtually place furniture in their homes, easing online shopping. This aligns with Gazzda's mission to create cozy, extraordinary homes, offering a seamless, engaging shopping experience. Read more

CASE STUDY DETAILS

Gazzda

Enterprise/Corporation

Sarajevo, Bosnia and Herzegovina

Project work

1 - 5 people

9 - 12 Months

€50 - 250K

Scrum

FOCUS AREA

Challenge, approach, and impact

  • Mastering New AR Technology

    Overcoming the challenge of learning and mastering new ARKit for iOS and ARCore for Android frameworks, which were novel in the field of software development.

  • Realistic Furniture Rendering

    Developing realistic furniture models using SceneKit for iOS and Unity for Android, ensuring consistency across platforms and efficient memory usage.

  • Seamless User Experience

    Creating an intuitive app interface for easy furniture placement, rotation, and movement, enhanced with shadows and hover effects for clarity.

  • Interactive Real-World Integration

    Ensuring the app offers a realistic, high-quality interactive experience, reflecting Gazzda’s minimalist and aesthetic brand in a virtual space.

  • Cross-Platform Consistency

    Tackling the challenge of delivering a uniform look and feel on both iOS and Android platforms, integrating Unity with Android UI for optimal performance.

Testimonials

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Two blue lines

“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more

Anonymous

CEO at Gazzda

VERIFIED

Team Structure

Client Team

Daily point of contact

*****

CEO

***** *****

The client stakeholders at Gazzda were working closely with the team at RUBICON

Client logo

Agency Team

Governance

1 x Product Owner

Production

1 x UX/UI designer

Production

1 x Frontend Engineer

Production

1 x Backend Engineer

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