The Emergence of Augmented Reality in Interior Design with Gazzda Mobile App
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About
In 2017, RUBICON and Gazzda, a Sarajevo-based minimalistic furniture brand, innovated retail with an AR mobile app, enhancing furniture shopping. As pioneers in AR technology, alongside brands like IKEA, they developed an app allowing customers to virtually place furniture in their homes, easing online shopping. This aligns with Gazzda's mission to create cozy, extraordinary homes, offering a seamless, engaging shopping experience. Read more
CASE STUDY DETAILS
Gazzda
Enterprise/Corporation
Sarajevo, Bosnia and Herzegovina
Project work
1 - 5 people
9 - 12 Months
€50 - 250K
Scrum
FOCUS AREA
Challenge, approach, and impact
Mastering New AR Technology
Overcoming the challenge of learning and mastering new ARKit for iOS and ARCore for Android frameworks, which were novel in the field of software development.
Realistic Furniture Rendering
Developing realistic furniture models using SceneKit for iOS and Unity for Android, ensuring consistency across platforms and efficient memory usage.
Seamless User Experience
Creating an intuitive app interface for easy furniture placement, rotation, and movement, enhanced with shadows and hover effects for clarity.
Interactive Real-World Integration
Ensuring the app offers a realistic, high-quality interactive experience, reflecting Gazzda’s minimalist and aesthetic brand in a virtual space.
Cross-Platform Consistency
Tackling the challenge of delivering a uniform look and feel on both iOS and Android platforms, integrating Unity with Android UI for optimal performance.
Testimonials
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
“RUBICON stands out for its flexibility. We started out with a blank piece of paper but they weren’t intimidated by not having worked on a project like this before, or by the anticipated difficulties. They were simply willing to do it. I liked the spirit and the project turned out well because of it.“ Read more
Anonymous
CEO at Gazzda
VERIFIED
Team Structure
Client Team
Daily point of contact
CEO
***** *****
The client stakeholders at Gazzda were working closely with the team at RUBICON
Agency Team
Governance
1 x Product Owner
Production
1 x UX/UI designer
Production
1 x Frontend Engineer
Production
1 x Backend Engineer
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