Partner with {keyword} or similar agencies in Europe and LATAM

We conducted a three-day workshop to align product vision and project objectives with the client and RUBICON team.


Lean Inception Workshop

Successfully developed a digital marketing marketplace with a focus on simple, modern UX/UI design.


Product Vision Realization

We enabled users to find skilled marketers to run online campaigns, measure and define success, and grow flexibly in a cost-effective manner.


User Benefits

The project was delivered in phases, starting with the MVP and progressing to the MMP.


Phased Project Delivery 

RUBICON implemented an Event Storming workshop at project commencement to clarify business requirements and map complex processes.


Event Storming Introduction

Our solution merged marketplace functionality with tech-enabled ad consultancy for agile brand connections.


Services Marketplace and Ad Consultant Fusion

 We integrated accurate attribution for marketing campaign results and performance measurement.


Marketing Campaign Attribution

Provided clients with clear visibility and control over marketing activities and campaign results.


Visibility and Control Over Marketing

Offered brands the flexibility to pay based on targeted outcomes.


Flexible Payment Options

Developed a marketplace platform for brands and digital marketers, featuring seamless integration with major ad platforms like Google, Meta, and Microsoft, alongside Google Analytics for comprehensive data aggregation.


Integrated Marketing Platform Development

Established automated daily data pipelines to handle the ingestion, processing, and loading of marketing data, coupled with advanced reporting tools analyzing activities from over 20 different sources.


Data Management and Analytics

Implemented a system for monitoring marketing performance, identifying issues, and recommending enhancements, while also facilitating in-app communication between brands and digital marketers.


Performance Monitoring and Communication

Created an invoicing system with sophisticated cost calculations, supporting multiparty payments and a marketplace business model.


Advanced Invoicing and Payment Solutions

***** *****

Anonymous

Learn how RUBICON worked with Seed to Series A Startup clients and how they can support your AdTech product and team.

RUBICON Success Story in AdTech for Seed to Series A Startup - A case study | 2024

Designing an intuitive and modern web application, that enables centralized administration, with the marketplace, chat, reporting, and monitoring, all run via one platform.


Unified Web Application Design

Enabling connecting into Google, Meta, and Microsoft ads platforms, as well as Google Analytics, and integrating and pulling data into the client’s platform.


Ads and Analytics Integration

Designing data architecture that supports the integration of over 20 different data sources from various ads and analytics platforms into a unified data solution.


Data Architecture for Integration

Choosing the best-fit database engine for storing and querying large amounts of ingested marketing data from various ads and analytics platforms, and enables fast monitoring, analysis, and reporting of that data.


Database Engine Selection

Designing and developing technical solutions that enable automated data pipelines and workflows that are ingesting, processing, transforming, and loading the data into the platform on a daily basis.


Automated Data Pipeline Development

Designing an automated invoicing solution, that enables advanced cost calculations based on specific rules, different calculation models, ads platforms, campaign types, channels, and marketing activity run in the prior month.


Creating Automated Invoicing System

Integrating Stripe payment services, and enabling marketplace model and multiparty payments.


Stripe Payment Service Integration

Enabling reporting, monitoring, and analysis of marketing activities.


Marketing Activity Reporting and Analysis

Integrating third-party services like Adverity, Stripe, and SendBird and designing best-fit solutions.


Third-party Service Integration

The client stakeholders worked closely with the team at RUBICON

Innovating the Marketing Landscape: The Digital Marketing Marketplace

RUBICON

Working with the client to build their innovative digital marketing platform was an enriching experience for both of our teams. The seamless collaboration and open communication allowed us to navigate complexities with ease. Through this partnership, we not only delivered a cutting-edge solution but also expanded our own expertise.