Challenge, approach, and impact

• Unified Web Application Design

  Designing an intuitive and modern web application, that enables centralized administration, with the marketplace, chat, reporting, and monitoring, all run via one platform.

• Ads and Analytics Integration

  Enabling connecting into Google, Meta, and Microsoft ads platforms, as well as Google Analytics, and integrating and pulling data into the client’s platform.

• Data Architecture for Integration

  Designing data architecture that supports the integration of over 20 different data sources from various ads and analytics platforms into a unified data solution.

• Database Engine Selection

  Choosing the best-fit database engine for storing and querying large amounts of ingested marketing data from various ads and analytics platforms, and enables fast monitoring, analysis, and reporting of that data.

• Automated Data Pipeline Development

  Designing and developing technical solutions that enable automated data pipelines and workflows that are ingesting, processing, transforming, and loading the data into the platform on a daily basis.

• Creating Automated Invoicing System

  Designing an automated invoicing solution, that enables advanced cost calculations based on specific rules, different calculation models, ads platforms, campaign types, channels, and marketing activity run in the prior month.

• Stripe Payment Service Integration

  Integrating Stripe payment services, and enabling marketplace model and multiparty payments.

• Marketing Activity Reporting and Analysis

  Enabling reporting, monitoring, and analysis of marketing activities.

• Third-party Service Integration

  Integrating third-party services like Adverity, Stripe, and SendBird and designing best-fit solutions.