Challenge, approach, and impact

• Necessity for Market Disruption

  In 2019, Alpha Investors expressed dissatisfaction with existing online business marketplaces. The challenge was to create a product that would successfully disrupt the stagnant market and cater to both sellers and buyers.

• User Experience Redesign

  Designing a user experience that complemented our unique selling propositions and differed from traditional marketplace designs presented a significant challenge.

• Establishing a New Product Category

  Creating a product was one aspect of the project. The ambition to establish a new product category in the market required strategic planning, innovative design, and out-of-the-box thinking.