About
We helped Izze, a PepsiCo brand, migrate from WordPress to Shopify Plus while preserving SEO and enhancing site performance. The project included a full redesign to reflect Izze’s brand, a mobile-first approach, and the integration of interactive features like a shoppable Instagram feed and geolocation-based redirects. The result was a seamless transition, improved user experience, and a scalable ecommerce foundation ready for future growth.
Challenge, approach, and impact
Website Migration Without SEO Loss
Izze needed to migrate its existing WordPress website to Shopify Plus without losing SEO rankings. The complexity of content and site structure required detailed planning and implementation of 301 redirects to preserve link equity and organic search visibility. Maintaining traffic and brand presence during the transition was critical to the project’s success.
Reflecting Brand Personality
The challenge was to redesign the website to better reflect Izze’s vibrant, fun, and natural brand identity. The project aimed to create a modern and engaging digital experience that communicates the brand’s energy and authenticity while maintaining user friendliness.
Mobile-First User Experience
With a significant share of traffic coming from mobile devices, Izze demanded a mobile-optimized site offering a seamless experience across all screen sizes. This involved creating responsive designs, fast page loads, and intuitive navigation to ensure mobile users remained engaged.
How we built
Testimonials
Anonymous
Power Commerce
“Working on the Izze project was a true cross-functional effort that showcased the best of our design, development, and strategy teams. Migrating to Shopify Plus while preserving SEO and brand identity was a complex challenge, but seeing the final product live - fast, vibrant, and engaging - was incredibly rewarding. It's always exciting to help bring a well-known brand to life online in a way that feels both fun and future-ready“
Team structure
Client team
N/A
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Project stakeholder
The client stakeholders at Izze, a PepsiCO brand were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UI/UX Designer
Production
1 x Frontend Developer
Production
1 x Backend Developer
Production
