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Recognizing the global prevalence of food allergies, the app not only facilitates meal organization but also caters to those with food intolerances. Through an intuitive UX, users input their details to receive beneficial food circles, showcasing allergy-friendly recipes categorized by preparation difficulty.


Addressing Food Intolerances

Beyond functional solutions, we invested in the app's aesthetic appeal. Beginning with a distinctive logo design, we ensured the app's design aligned perfectly with Circle Diet's UX vision, ensuring a cohesive and user-friendly interface.


Distinctive Design & Branding

Within the initial three months post-launch, the Circle Diet app experienced an impressive uptake with over 2,000 users, indicating a strong market fit and user value proposition.


Rapid User Adoption

The solution was created as smoothly as possible—excellent, effective time management.

Deniz Zembo

Anonymous

Learn how Lloyds digital worked with Circle Diet and how they can support your FoodTech product and team.

Lloyds digital Success Story in FoodTech for Circle Diet - A case study | 2024

Developing a sophisticated algorithm that adjusted food circles based on a user's health state and habits was a pivotal challenge. This algorithm had to consider a myriad of parameters to deliver tailored, health-centric nutrition suggestions.


Complex Algorithm Development

To ensure a seamless user experience, we needed to introduce a feature for sorting user dishes into two categories: Cooked and Favorite. This had to be done without compromising the app's simplicity or usability.


Categorization and User Experience

The client stakeholders at Circle Diet were working closely with the team at Lloyds digital

Personalized Guidance for Daily Nutrition

Lloyds digital

It was a challenging product to develop, Deniz had a vision and we needed to build something completely new that haven't been done before. The vision of circles gave this product complexity but we managed to output fantastic resaults.

Lloyds digital

Personalized Guidance for Daily Nutrition

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