We mapped shopper journeys (installer, architect, procurement), defined a clean IA by use-case and product family, and designed component-driven pages to keep specifications readable on mobile and desktop. We paired this with SEO-friendly content blocks for launches and catalog updates.

Approach

A fast, scalable site highlighting LedUp’s portfolio with clear categories, spec-first product pages, and a news section for releases like the 2025 catalog—built on a CMS so the team can publish and maintain content without developers.

Solution

Improved findability of products and technical details, more consistent brand presentation, and a streamlined path from category → product → inquiry/download—supporting both discovery and decision-making for trade users.

Outcome

A clearer catalog reduces pre-sales friction (fewer back-and-forth spec emails) and strengthens LedUp’s positioning as a national reference in LED solutions - supporting pipeline growth from professional buyers. 

Impact

LedUp needed a modern product-catalog experience that showcased its wide LED range (indoor/outdoor) and brand story, while making it easy for professionals to browse categories and specs across hundreds of SKUs.

Challenge

Corporate website and catalog UX/UI; product taxonomy and filters; product detail templates with technical data; news area; and content management setup for the marketing team.

Scope

Ledup Website

Escolhadigital

We designed for ‘specs at a glance’—clean tables, predictable layouts, and blazing page loads—so professionals can compare products without digging.

Joao Pereira, Fullstack Developer @ Escolhadigital

We value Clarity, Impact, and Integrity. We work in small, autonomous pods with high ownership, clear documentation, and respectful feedback. Weekly demos and retros keep us learning; design crits and pair programming grow our craft. We’re friendly, low-ego, and pragmatic—balancing quality with speed, and always building solutions that are accessible, maintainable, and measurable.

Frontend Development

Backend Development

Mobile Development

API Development & Integration

Android Development

Project work

Team Augmentation

Support and Maintenance

Backend Developers

Fullstack Developers

Mobile App Developers

UI Designers

UX Designers

React Native

Node.js

Shopify

HTML/HTML5

E-Commerce

Mobile Apps

Integrations

FoodTech

Transportation & Smart Mobility

Lifestyle & Health Services

Automotive

Escolhadigital

Escolhadigital

About

Challenge, approach, and impact

Challenge

Scope

How we built

Testimonials

Team structure

Client team

Cristiana F

Joana S

Fernando S

Agency team

1 x Creative Developer

2 x Fullstack Developer

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