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To address the challenge of outdated and hard-to-maintain code in Recreogo's existing software, ElifTech provided comprehensive support during the development process. The team thoroughly analyzed the existing codebase and identified areas that required improvement. The ElifTech’s technical expertise and assistance throughout the development process ensured a smooth and successful implementation, reducing downtime and improving efficiency.


Support in Development Process

ElifTech created a new design system for the entire project. This design system included a component library, design principles, icon library, content guidelines, pattern library, typography styles, and color library. By establishing a cohesive and consistent design system, the software's visual elements and user interface were greatly improved, providing a modern and intuitive experience for businesses and customers. Recognizing the importance of responsive design, ElifTech ensured that the software's user interface was adapted to work seamlessly across various devices and platforms, regardless of whether they used a desktop computer, smartphone, or tablet.


User Interface Redesign

ElifTech utilized UI prototyping techniques to create interactive and realistic representations of the software's user interface. UI prototypes allowed stakeholders to visualize and experience the software's functionality and flow before implementation. This facilitated early feedback and refinement, ensuring the final design met the desired objectives.


UI Prototyping

ElifTech focused on creating intuitive user flows and enhancing the overall user experience (UX) of the software. By conducting user research and employing best practices in UX design, they ensured that the booking process and other functionalities were user-friendly, reducing friction and increasing customer satisfaction.


Creating User Flows and Product UX

To improve Recreogo's email marketing efforts, ElifTech worked on designing and developing marketing email newsletters. The team created visually engaging and responsive email templates aligned with Recreogo's branding and integrated the Mailgun service to handle email delivery. 


Email Marketing Design

Recognizing the significance of a well-designed landing page, ElifTech developed a visually compelling and informative landing page for Recreogo. The landing page highlighted the software's key features, benefits, and value proposition, effectively capturing the attention of potential customers and encouraging them to explore further.


Landing Page Design

ElifTech assisted Recreogo in integrating with external services to enhance the software's functionality. Specifically, the team helped migrate from code email templates to Mailgun templates, which improved email customization and delivery. Additionally, they facilitated the integration of payment services, such as transitioning from Braintree to Stripe, enabling secure and efficient customer payment processing.


Integration with External Services

ElifTech significantly improved the software's codebase. The code became more efficient, readable, and maintainable, making it easier for developers to understand, update, and enhance the software in the future. This reduced development time and costs associated with maintaining and troubleshooting the software.


Improved Code Quality and Maintainability

The redesign of the user interface and the implementation of a design system resulted in a more intuitive and visually appealing user experience. The software's new UI provided consistent design elements, streamlined workflows, and responsive design, ensuring a seamless experience for businesses and customers. This improved customer satisfaction, increased engagement, and higher conversion rates.


Enhanced User Experience (UX) and User Interface (UI)

The integration of real-time availability updates, dynamic pricing, and a user-friendly flow in the software streamlined the booking process for customers. Businesses could showcase their inventory, enable customers to select desired rental dates, and instantly check availability. This reduced customer effort and improved booking efficiency, increasing bookings and revenue for recreational rental businesses.


Streamlined Booking Process

The migration from Braintree Payment System to Stripe, along with the implementation of features such as payment refunds and payment with saved cards, enhanced the payment processing capabilities of the software. This streamlined the customer payment process and provided businesses with efficient payment management tools, improving financial operations and customer satisfaction.


Efficient Payment Processing and Management

With the designed marketing email newsletters and the integration of Mailgun templates, Recreogo improved its email marketing efforts. The integration with Mailgun ensured reliable email delivery, further enhancing the effectiveness of marketing communication.


Effective Email Marketing Campaigns

Learn how ElifTech worked with Agency clients and how they can support your HR Tech product and team.

ElifTech Success Story in HR Tech for Agency - A case study | 2024

Recreogo’s existing software had been developed using outdated approaches, resulting in a considerable amount of hard-to-maintain code. Additionally, the user interface and design were inconsistent and outdated, negatively impacting the user experience. Recreogo also required assistance with email marketing newsletters and integrating with external services.


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