Maximizing Marketing Campaigns of Influencers with Mavvy
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About
Influencer marketing is rising and the impact of it is not always well measured and fructified. Mavvy's target is to maximizes the success of campaigns by providing real-time data on the revenue generated by an influencer. Overcoming complex challenges, we crafted a solution that seamlessly integrates external platforms and efficiently manages traffic spikes. Read more
CASE STUDY DETAILS
Mavvy
Agency
New York, United States
Project work
1 - 5 people
12 - 24 Months
€50 - 250K
Scrum
FOCUS AREA
Challenge, approach, and impact
Traffic Management
The foremost challenge was handling traffic spikes generated by influencer marketing campaigns. Ensuring stable performance while managing high-volume, fluctuating traffic presented a significant technical hurdle.
Real-Time Data Aggregation
Another major obstacle was aggregating accurate, real-time data from various complex external platforms. The system needed to integrate diverse APIs to retrieve and combine accurate information seamlessly.
Testimonials
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.“ Read more
Anonymous
CEO at Mavvy
VERIFIED
Team Structure
Client Team
Daily point of contact
CEO
David Marquart
The client stakeholders at Mavvy were working closely with the team at Digitalya
Vendor Team
Governance
1 x Project Manager
Production
2 x Backend Developer
Production
1 x FrontEnd Developer
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