Automating & Optimizing Adtech with Muzaara
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About
Muzaara, developed by Digitalya, revolutionizes the Adtech space by creating automated ad campaigns on Google and Facebook. It allows users to create unique ads for each product, target specific needs, and utilize a smart algorithm that optimizes campaigns across millions of products, offering real-time reports. Read more
CASE STUDY DETAILS
Muzaara
Agency
Sydney, Australia
Project work
1 - 5 people
12 - 24 Months
€50 - 250K
Scrum
FOCUS AREA
Challenge, approach, and impact
Cross-Platform Algorithm Compatibility
One major challenge was to create an algorithm that was compatible with both Google and Facebook platforms, which would automate and optimize ad campaigns across these major platforms.
Real-Time Reporting for Millions of Ads
Implementing the complex algorithm in a software system that manages millions of product ads and provides real-time reports posed an additional, significant challenge.
Testimonials
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
“Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.“ Read more
Anonymous
CEO at Muzaara
VERIFIED
Team Structure
Client Team
Daily point of contact
CEO
Neil Thomas
The client stakeholders at Muzaara were working closely with the team at Digitalya
Vendor Team
Governance
1 x Team Leader
Production
2 x FrontEnd Developer
Production
1 x Backend Developer
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