Choosing a Custom Software Development Company in the USA

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Publish date:

September 20, 2022

Updated on:

March 7, 2024

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Choosing a Custom Software Development Company in the USA


There are many types of software on the market that have been packaged and designed to meet a wide range of needs. Sometimes, businesses need something more specific and custom for their daily processes.

Custom software development is a unique option that many businesses are going for in order to accomplish their unique goals. It provides a tailored solution that can more easily address whatever a company needs at the moment — and, they retain full ownership of the software.

Standard software isn’t always going to be able to satisfy every business, which is why many are opting for custom software development. In this article, we’ll help you figure out if custom software might be a good fit for your business, and what to look for in a custom software development company. If you end up deciding on a custom solution to your development needs, we can connect you, for free, with up to 5 companies within 72h that match your criteria.

4 Benefits of Custom Software Development

When you properly invest in custom software, you can see a great ROI. Aside from receiving a personalized product tailored specifically to your needs, you can enjoy a range of benefits including ownership, flexibility, scalability, and cost-effectiveness.


Perhaps the biggest benefit of custom software is that it belongs to only you. It’s made with your personal goals and needs in mind. This also means you own the IP rights and completely control the upgrades, features, and development process. Custom software can easily integrate into your current applications and systems — much easier than off-the-shelf software could.


With custom software, you have the ability to modify it to adapt to your changing needs. Custom software affords you much more flexibility than a software that is geared toward a general, mass audience. You can freely add more features that will in turn benefit your business in the long run.


Custom software is built for your business, meaning that you can scale your personal software as your business grows and processes become more complex. When you have something unique to you, you don’t have to incur costs by purchasing more subscriptions or licensing to expand on a more general software.


Even though the upfront cost can be much steeper than general software, custom software is more cost-effective in the long run. It’s definitely an investment, but one that can be extremely beneficial to your business if you make the most of what it has to offer. There’s no need to pay for multiple programs and services when you have software specifically designed for your needs.

What to Look For in a Custom Software Development Company

A business meeting occurring that includes two people on a couch and three people sitting opposite them on chairs.

It’s crucial to select a software development company that you trust to help you meet your goals. There are a few key things to look out for, such as a proven strong portfolio, positive reviews, a sensible pricing model, and suitable security measures.

If you need additional help finding the best fit for you, you can always let us know what you need, and we’ll do the work for you. We’ve already vetted and chosen from the top-tier industry talent to select the best potential candidates to meet the needs of your business. You’ll be matched with 5 companies that fit your requirements within 72 hours, all for free. This way, you can trust that they’re a good fit and reputable.

Strong Portfolio

A tried and true track record will help ease any worries you have working with a new company. Especially when it comes to something as important as software for your business, you’ll want to know that the company is able to do the kind of work you’re looking for.

Get a good feel for what kind of projects the software development company has completed in the past. If they’re of a similar scope to what you need, then they’re more likely to be a good fit.

Client Reviews

If a company is well-trusted by others, it’s easier for you to put your trust in them as well. Look for a company that’s been recommended by other professionals who had a good experience working with them.

49% of consumers trust online reviews as much as a recommendation from a friend or family member, and 67% of consumers are likely to leave a review after a positive experience. Usually, it’s a good idea to trust companies that have positive reviews from clients.

You don’t want to trust just anyone with custom software development, and it’s crucial to look at honest feedback from others in your network.

Pricing Model

You’ll need to go with a company that is within your budget and has a pricing model that you agree with. Since the cost of custom software is higher than standard software — but more beneficial in the long run — you’ll need to come to an initial agreement that you feel comfortable with.

Because no two projects are the same, there’s no definitive answer for how much custom software costs. This is why it may be worth it to see the pricing model for a few different companies and assess that against your needs within your specified budget.

Security Measures

Select a software company that has good security measures in place. If they’re working with your valuable, sensitive information, you’ll want to know that it’s in good hands.

The average security breach is over $4 million in 2022. Choosing custom software allows you to make security updates when necessary, rather than waiting for a third party.

How Do You Know If Custom Software is Right For You?

In some situations, off-the-shelf software might be a better fit. But, for companies with specific goals and needs, and long-term strategies in place, custom software often comes out on top.

Here are some questions to ask yourself when deciding if custom software is right for you:

  • Is off-the-shelf software not meeting all your requirements?
  • Do you currently need to use multiple programs for the same processes?
  • Are your procedures very specific and unique?
  • Would it be beneficial for your business if certain things were automated?
  • Does your current IT infrastructure need an upgrade?
  • Does your current software cause issues for your team or customers?

If you find yourself saying a resounding “yes” to many of the above questions, then custom software may be the best fit for your business.

If you find yourself saying “no” to most of the questions, then off-the-shelf software may be able to do a fine job meeting all your business’s needs for the time being. It’s a satisfactory solution for many, and one worth considering before investing in custom software.

Two computers sitting side-by-side with coding appearing onscreen.

What Can You Use Custom Software For?

Custom software can be used for a variety of needs — from automating internal tasks to creating a mobile app for your customers to use. At its core, it’s a solution meant to make your business’ life easier when off-the-shelf software can’t meet your needs.

To make things easier as you’re searching for the perfect custom software development company for you, we have a few comprehensive guides.

Whether you’re searching specifically for a JavaScript, Python, or PHP engineer team, we have some resources that should make the tasks a little less complicated.


If you want to streamline your business processes, have flexibility in terms of maintenance and features, and invest in a long-term beneficial solution, then custom software development is probably your best option.

There are plenty of custom software development companies in the USA that are trusted to meet your needs. Whether you need automation or an application, we can help you find a company, for free, that matches every single one of your needs. Before onboarding vendors to Pangea, they must go through a 3-step, 4-6 week process that verifies their employees and key metrics.


Q1. What are some big custom software development companies?

There are many top, reputable software development companies around the globe — but at Pangea, some of our favorites are Airbyte, Sprintform, and Particle Forward. When selecting custom software, it’s important to select a company that fits your needs.

Whereas a well-known company can be better when it comes to off-the-shelf software, bigger doesn’t necessarily mean better when you’re going custom. Look at a company’s reputation, testimonials, and offered services to make sure they align with your needs.

Q2. What is a custom software development company?

A custom software development company operates by creating personalized software that meets the needs of its customers. Many businesses choose to work with a custom software development company so that they can receive the software that meets their specific requirements. Often, off-the-shelf software can’t accomplish this, which is why many opt for custom software.

Q3. What is the biggest software company in the USA?

The biggest software company in the USA is Microsoft, as they have a market cap of $2.5 trillion. A recognizable name in every household, they're based out of Washington and boast products such as Office, Windows, Server and other software. Their software products are used daily, worldwide, by consumers and businesses alike.


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Michelle Newblom

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I'm a full-time freelancer specializing in blog posts, long-form guides, case studies, and landing pages.

I work primarily in the B2B SaaS space, and my clients include companies such as Writer, Fiverr, Friendbuy, Gorgias,, and Codeless Interactive. Travel writing is another passion of mine, and I write consistently for Explorer Chick.

I apply my creative storytelling and attention to detail to all digital marketing efforts. In my free time, I blog about the digital publishing landscape on my personal blog, alongside travel and book reviews.

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