Starting a Startup Business: Cost Optimisation

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Publish date:

April 7, 2022

Updated on:

March 12, 2024

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Starting a Startup Business: Cost Optimisation


Unlike regular companies and their businesses, startups can have remarkable growth at an exponential rate in a short period of time. If significant business growth in the first years of business is not your goal, then your business idea and philosophy are not going in the direction of a startup.

This is also why startups have greater scalability and exposure, which allows them to enter larger foreign markets.

Most people who think in an entrepreneurial way will have a great business idea in their lifetime. Maybe it will be an unimproved part of a product or service. It will be an incremental improvement of already existing products or services, or perhaps the idea will be a radical global innovation that changes the existing market.

A good part of people will also decide to realise their business idea on the market. However, it is indicative that the vast majority will not succeed in their entrepreneurial venture in the coming years. The difference between entrepreneurs who manage to market their ideas in the form of products or services and commercialise and survive in the market is the organisational skills and opportunities to plan each part of the entrepreneurial path successfully.In any case, if you decide to take this step, the fact is that in the coming period, you will apply for some grants, launch specific fundraising campaigns, go to the bank and ask for funds or use your savings to realise and direct your business idea.

Accelerated development is quite demanding in terms of infrastructure and systems as well. As a result, fast-growing companies often find themselves in a situation where they need larger business premises, and moving to them can be a good decision.Many businesses have the misconception that their profits will grow if sales grow. In reality, there’s a direct link between the amount of money and resources you spend to bring on new customers, and how much revenue you get from those customers. Every new product and idea needs to consider this, and if the resources spent are larger than the revenue, there should be a valid reason as to why you’re operating in a negative balance.

You need to understand your finances beyond income - analyse sales, overhead, inventory, assets, debt, and operating expenses to see how your business is doing. What you also need to do is make plans for the company’s future to determine how much working capital you need. The working capital needs to be budgeted to cover everyday expenses, such as office supplies, ad-hoc expenses, and equipment maintenance costs.

Instead of immediately increasing the estimated cost of software development, we recommend a careful download and a responsible attitude towards resources. You may be tempted to invest in a larger team at first - but remember that software development is about quality over quantity. A small but experienced team is usually enough to run a successful MVP. Remember, scaling the team does not just mean more resources go to salaries, but everyday expenses go up, more laptops will break and in general, it will eat up your resources faster.

Rather than compromising by searching for designers ready to work for half of the standard market rates, gain an accomplished group and utilise their time. Gifted IT specialists are more familiar with different libraries, apparatuses, and outsider combinations, so the expectation to absorb information is negligible all through the venture. Their insight additionally permits you to be straightforward with regard to the spending plan.

Everything sounds well indeed; however, utilising experienced staff requires some readiness. Before sourcing company staff, guarantee you can furnish them with a legitimate workplace: improvement, testing and creation climate, tagging and time following, and correspondence channels. You can likewise enquire on the off chance that this group, as of now, has some settled working norms set up. It’s similar to soccer; contracting first-rate players won’t transform them into an enthusiastically guarding and assaulting group all alone.

When they do get in, listen to what they have to say. Experienced industry professionals are valuable for their very experience. They can help you build and scale the product and the team, so utilise their expertise.

Hasty recruitment of new people can have long-term consequences in a period when the business is developing. Conversely, when you urgently need new staff, it can quickly happen that you hire inadequate people. Utilise your current working staff in interviews, and make sure they are comfortable working with new people coming in.

In addition, if you are not sure that the development of your business will be permanent, you would instead hire an external associate than an employee. Hiring new people can be costly and has its challenges.

At the very end, one thing to take away from this is - be careful when you start a product, and especially when you scale. No team is the same, and no team will work in the same manner. Work with your people, make sure they’re comfortable and motivated and from that, great things can come out.


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Dino Imamović

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Dino Imamović is a seasoned marketing executive with over 15 years of experience, formerly serving as the Chief Marketing Officer at several leading firms. Recently, he transitioned into the role of Creative Director at Bloomteq, where he leverages his deep expertise in marketing strategy and brand development to drive innovative creative projects. Dino's unique blend of strategic vision and creative prowess helps Bloomteq enhance its brand identity and engage with audiences in meaningful ways. His leadership is instrumental in shaping the company's creative direction and maintaining its competitive edge in the technology sector.

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