Remote Tech Hiring: A Dialogue with's Customer Success Expert

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Publish date:

July 5, 2023

Updated on:

March 11, 2024

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Remote Tech Hiring: A Dialogue with's Customer Success Expert


Today, we present an exclusive interview that promises to provide invaluable insights to entrepreneurs and business owners alike. We are privileged to host our newest team member Sarah-Leigh Parkinson, an esteemed customer success expert.

Drawing from her extensive experience in the B2B industry, Sarah-Leigh Parkinson brings a wealth of knowledge and expertise to the table. Throughout the interview, she offers profound insights and nuanced perspectives that provide a comprehensive understanding of the challenging yet immensely rewarding world of B2B business success. By delving into the intricate dynamics of the B2B space, Sarah sheds light on the complexities and strategies required to thrive in this competitive landscape.

One key area of focus is the rising demand for remote tech talent, and Sarah emphasizes the unique opportunities it presents for businesses. As digital transformation continues to reshape industries, companies increasingly turn to remote tech talent to meet their technological needs. stands at the forefront of this revolution, leveraging cutting-edge approaches to transform the hiring process for remote tech talent.

This enlightening exchange is sure to provide valuable knowledge for entrepreneurs, business owners, and industry professionals. Here are the key takeaways:

  • Empathy First: Empathy in communication builds stronger and more authentic B2B relationships.
  • Personalized Support: Customizing your approach to each client's needs is a recipe for success.
  • Quality Matters: Prioritize delivering high-quality interactions over chasing a high volume of potential clients.
  • Cultivate Trust: Establish trust through transparency, clear communication, and by delivering on your promises.
  • Customer at the Core: Ensure customer satisfaction is at the heart of your strategy.
  • Handcrafted Experiences: Create personalized early-stage experiences to boost client advocacy.

Sarah's insights empower us with the strategies to navigate the B2B buying process, underscore the role of empathy in communication and capitalize on customer success to deliver superior experiences. These cornerstones of success are vital for any business aiming to flourish in the dynamic B2B environment. So, let's dive in!


Q: Can you tell us a little bit about yourself and your journey in the B2B industry?

Sarah: Absolutely! I've always had a deep curiosity about understanding the motivations behind people's actions. This interest led me to the world of marketing and sales, where I discovered that, at its core, it revolves around comprehending and connecting people's desires and aspirations with their behaviors.

Once I had this realization, I became passionate about creating meaningful campaigns for my clients. I made a concerted effort to truly understand the connection between their target audience and the behaviors they exhibit. This understanding became the foundation for my approach in developing effective marketing strategies.

In the B2B environment, marketing takes on a whole new level of complexity. It's a fascinating realm that challenges me to create campaigns that resonate with businesses and their unique needs. The B2B buying process, in particular, is intricate and requires a deep understanding of the dynamics at play.

What truly excites me about working in the B2B space is the opportunity to navigate this complexity and develop meaningful B2B campaigns. It pushes me to constantly innovate and find creative solutions that address the challenges faced by businesses. By crafting strategies that genuinely make a difference in the B2B industry, I feel fulfilled in my role as a marketer.

Q:You have joined the team to help us engage and connect with customers.What excites you the most about joining

Sarah: First and foremost, the fact that I can work anywhere in the world is super exciting in itself. Being part of a global team and having the flexibility to contribute from different locations brings a sense of freedom and adventure to my work.

Moreover, what truly energizes me is the fact that is solving a real problem. I firmly believe in the mission of the company, which is to connect businesses with the right tech talent they need to bring their ideas and businesses to life. Being at the forefront of a company that is revolutionizing the process of hiring tech talent, particularly remote tech talent, is both inspiring and fulfilling.

From a customer success & marketing perspective, I face a unique challenge. I not only have the responsibility of effectively communicating and what sets us apart but also conveying the value of our vendors, our community, and the exceptional talent within our platform. This dynamic and ever-evolving market presents exciting opportunities to strategize and build strong connections with our customers.

Q: Since you mentioned the unique business model, I'm curious to know a little bit more about how we differentiate ourselves.Could you elaborate on this and what strategies we employ to navigate this kind of world of tech vendors?

Sarah: Absolutely! At, we differentiate ourselves through a strong focus on transparency and quality assurance. When you're a startup or a CEO seeking software developers or other tech talent, navigating the market can be challenging. You may wonder where to find the right talent for your specific needs. That's where comes in, providing a one-stop shop with all the relevant information you need to make informed decisions and trust in those decisions.

One of the key factors that set us apart is our commitment to transparency. We ensure that the information you need to evaluate vendors is readily available on our marketplace platform. You can have confidence in the quality of vendors because of our rigorous vetting process. We thoroughly assess vendors across 130+ key performance indicators, ensuring that only top-quality vendors are advertised on our platform.

Beyond technical expertise, we also emphasize the importance of cultural fit. We understand that it's not just about skills, but also about finding professionals who align with your company's values and vision. This human element is crucial, and we take pride in showcasing vendors as individuals rather than just listing their technical capabilities.

As trusted advisors, we go beyond offering an easy-to-navigate platform for finding talent. We provide a personalized approach, allowing you to engage directly with the team. If you have questions or need guidance in the selection process, we are here to help. We can offer insights and help you ask the right questions when evaluating potential tech talent.

By combining transparency, quality assurance, and personalized support, we aim to position ourselves as the go-to resource for connecting businesses with the right tech vendors. We understand the challenges of this tech-driven world, and our strategies are designed to simplify the process and ensure successful collaborations.

Overall, our differentiation lies in our commitment to transparency, quality, and personalized guidance. We strive to be more than just a marketplace; we aim to be a trusted partner in your journey to find the perfect tech talent for your business needs.

Q: How does streamline the talent selection process and make it more efficient for businesses looking to hire some remote talent in general?

Sarah: We prioritize transparency, providing comprehensive yet digestible information. Our user-friendly platform makes it easy to navigate and access the necessary details. Additionally, we offer personalized support to guide businesses throughout the process, ensuring a streamlined and efficient experience. Our mission is to revolutionize remote talent hiring by saving businesses time and resources while empowering them to make informed decisions to find their next technical team.

Q: Given how important communication is in the B2B space, how does engage with its community or businesses and remote software development companies both at the same time?

Sarah: At, we understand the significance of communication and transparency in the B2B space. We actively engage with our community through various channels to foster strong relationships and facilitate effective communication.

We prioritize regular updates and newsletters, informing our community about the latest developments, industry insights, and thought leadership. Establishing ourselves as a go-to resource for information on setting up tech talent and accelerating business growth is a key focus for us.

Our platform not only connects businesses with remote software development companies but also encourages collaboration within our community. Businesses can directly connect and collaborate with vendors on our platform, fostering a sense of partnership and community.

In addition, we are well-networked in the industry and readily accessible to our community. We believe that transparent and informative communication is vital to building strong relationships, both with the vendors on our platform and our clients. By fostering an ecosystem of open communication and transparency, we effectively engage with our community and ensure that their needs are met.

At, we are dedicated to establishing robust communication channels, providing valuable insights, and building lasting relationships within our community of businesses and remote software development companies.

Q: As we talk about human connections, I'm interested in learning more about the strategies you find effective in reaching out to potential B2B clients.

Sarah: Building relationships is key. It's about communicating with empathy and genuine intent. Authenticity and understanding your target audience's needs and challenges are crucial. Take the time to empathize and tailor your approach accordingly. Focus on genuine relationship-building rather than quick campaigns.

Q: Moving on, customer success seems like an integral part of what makes a marketplace platform thrive.Can you shed some light on your approach to ensure a stellar customer experience?

Sarah: At, we believe customer experience is relevant at every touch point of the customer journey. We adopt a flywheel concept, putting customers at the center and aligning marketing, sales, and customer service towards one goal: satisfying the customer at every touchpoint. In the early stages, we prioritize handcrafted experiences, building rapport and client advocacy. As we scale, we adapt our approach, always maintaining a focus on delivering exceptional customer experiences that drive the momentum of our flywheel.

Q: Trust plays a pivotal role in B2B relationships.How do you work to build and maintain this trust right for the future?What kind of advice can you share with our audience in this regard?

Sarah: I think I will talk about a little bit of a story. Back in the day, when I was 16, I got my first waitressing job, and I remember my boss telling me that you have to build a relationship so good with your customer that in the event you drop food on them, it's not a testament to you as a person, but a testament to the circumstances and what's happening around you.

Building trust starts with making a good first impression and being proactive rather than reactive. Empathizing with your customers and connecting with them on a human level is crucial before you try to scale and automate. Transparency and open communication are key. By being transparent about challenges and taking steps to resolve them, you can foster trust. Remember, even in the business world, you're dealing with humans, so prioritize empathy and a human-first approach.

Q: Given your role spans across sales, marketing, and customer success, how do you efficiently manage and balance these diverse responsibilities?Maybe you have some productivity hacks for us that can maybe help people juggle multiple roles in the startup?

Sarah: It starts by understanding that these functions don't operate in silos. And my tip off the bat would be to ensure that you're fostering an environment that establishes collaboration across those functions. Sales, marketing, and customer success, for example, all need to work in unison. And I think as a leader in that kind of environment, your role is to communicate overarching goals that all of those functions understand. And real tactics on the ground could be something like joint meetings, collaborative events, making sure that each person understands who their target audience is, and really creating this environment where goals are communicated effectively, and each person or each team is committed to achieving those goals.

That will be my general advice. It's just understanding that these functions aren't separate from each other. And I really think once more businesses understand that, we can really start implementing this flywheel concept, creating that momentum and putting your customers at the center.


What an enlightening conversation with Sarah from! Her insights on the B2B industry, especially in relation to the complex hiring process for tech talent, have given us a peek into the future of the global work landscape. Her views on the importance of transparency, quality assurance, and building genuine relationships have undoubtedly painted a promising picture of's commitment to reshaping the hiring process.

We hope this interview has offered our readers – entrepreneurs and business owners – an enhanced understanding of the dynamics of the B2B industry and the strategies to navigate its intricacies. As we navigate a world increasingly inclined towards remote work, the lessons from Sarah's experiences can serve as guiding beacons. Would you like to learn about the steps to take in order to properly onboard your B2B Manager or the tool stack required to do so? Feel free to join the conversation about the role of B2B Client Success on her LinkedIn profile.

Stay tuned for more insights from industry experts and innovators. Until then, keep dreaming, keep innovating, and remember – success is a journey, not a destination. Happy Entrepreneurship!


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Polina Tibets

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Forward-thinking and dynamic professional with 10+ years of experience driving growth throughout the SaaS, Startup, Artificial Intelligence and Consulting industries. Strong command of the strategic operations with exposure to organizational effectiveness, governance, administration, go-to-market strategy, PR and social media.

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