As a Management Consultant with a background from Accenture and Baringa Partners in London and currently in a freelance capacity, Naina is well placed to build a startup. Her Psychology degree from University College London enables her to leverage person-based insights to generate community, foster support and rally for a cause she truly believes in: making sustainable transport the new normal.
With a passion for cycling from growing up in Copenhagen, she is an advocate for making cycling through winter a viable alternative to cars and public transport - capturing a moment for winter cycling that has been covered by both The Guardian and The New Yorker. Her lifestyle products for bikes with heat functionality and design are as much a personal expression for your bike as they are a push out of the door during winter when cyclists find themselves lacking motivation.
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