About
FanCraze is a leading NFT marketplace for cricket collectibles serving fans across 144 countries, backed by $100M+ in funding. UppLabs extended their 30+ developer team for 8 months, delivering advanced features including collectible sets, crafting system, fractionalization, auctions, and full UI redesign ahead of the ICC Cricket World Cup 2023. The platform scaled to 60K+ active users in beta.
Challenge, approach, and impact
Resource Gap on a High-Stakes Platform
FanCraze needed outsourcing experts to cover the resource gap and enrich the platform with advanced NFT and gaming features in a fraction of the time available to their 30+ developer in-house team.
UX Falling Short of Product Ambition
The company was focused on feature development for speed to market but recognized that the existing design failed to deliver the holistic immersive experience that cricket fans deserved.
Beta Infrastructure Could Not Support Growth
The beta system had limited user capacity and would not withstand the surge of traffic expected after the official release tied to the ICC Men's Cricket World Cup 2023.
ICC Cricket World Cup 2023 Hard Deadline
Crucial product updates had to ship before the ICC Men's Cricket World Cup 2023 within an 8-month window, with zero room for delays given the global visibility of the event.
How we built
Testimonials
Anshum B.
FanCraze
“UppLabs filled a critical resource gap at the most important moment for our platform. They delivered advanced features including our crafting system, fractionalization mechanics, and auction functionality ahead of the ICC Cricket World Cup 2023. Their work directly contributed to scaling our platform to 60K+ active users in beta.“
Team structure
Client team
Anshum B
Co-Founder and CEO
Project stakeholder
Kushagra K
Co-Founder
Project stakeholder
The client stakeholders at FanCraze were working closely with the team at UppLabs
Agency team
1 x Frontend Developer
Production
1 x Mobile Developer
Production