About
MobiDev enhanced a US fitness app by introducing an AI-powered training companion to combat a 40% drop in user engagement. Using an "AI-as-a-Partner" approach, the first AI features were launched in just 15 days for $15k. The agent provides personalized workout suggestions, behavioral nudges, and 24/7 conversational support. This transformation led to a 24% increase in user retention and a 20% rise in weekly workout sessions within one year.
Challenge, approach, and impact
Overcoming Post-Onboarding Drop-off
A US-based digital fitness company noticed a significant trend: approximately 40% of users stopped engaging with the app shortly after completing their initial onboarding and first few workouts. The goal was to transform a "passive" workout planner into an active, engaging fitness coach. The scope involved identifying key drop-off triggers and developing an AI solution capable of real-time motivation and personalized guidance to keep users on track.
How we built
Testimonials
Senior AI Engineer and Product Strategist @ undefined
“This project is the perfect example of how AI can move beyond being a 'cool feature' to solving a fundamental business problem - user churn. We took a static, passive workout app and gave it a 'brain' and a personality. What I love about this build is the subtlety: the AI doesn't just wait for you to ask a question; it watches for those quiet moments when a user starts to slip (a missed Monday session or a week of plateauing) and it reaches out with exactly the right nudge“
Team structure
Client team
Peter
Product Owner
The client stakeholders were working closely with the team at MobiDev
Agency team
Flutter Developer
Production
Backend Developer
Production
AI Engineer
Production
Frontend Developer
Production
