About
The client's system is a modern SaaS platform designed for managing and scaling digital campaigns across multiple brands and accounts. Originally built to replace a fragmented legacy system, the new platform includes advanced media planning tools, performance analytics, and a collaborative workspace tailored for marketing teams and publishers. We led the full product transformation—from UX workshops to final delivery.
Challenge, approach, and impact
Replace a legacy system that lacked flexibility, visual clarity, and user engagement
Replace a legacy system that lacked flexibility, visual clarity, and user engagement
Create a unified platform combining campaign management, creative approvals, and analytics
Create a unified platform combining campaign management, creative approvals, and analytics
Introduce modular architecture to support brand-specific customization and future feature rollouts
Introduce modular architecture to support brand-specific customization and future feature rollouts
Design for scale: 100+ active accounts and multiple roles with varying access rights
Design for scale: 100+ active accounts and multiple roles with varying access rights
How we built
Testimonials
Martin
Nexta ApS
“The number of platform users increased after we launched the first new frontend. The usability of the new user interface contributes significantly to those numbers. We’re really happy with work delivered and are doing more business with them.“
Team structure
Client team
Martin
Founder
Daily point of contact
The client stakeholders were working closely with the team at Skalable
Agency team
2 x Fullstack Developers
Production
1 x DevOps
Production
1 x UX/UI Designer
Production
1 x Solution architects
Production
