About
The project aimed to integrate Xcruiter AS with major social media channels (Meta, TikTok, Snapchat) and optimize ad spending on each platform.
Challenge, approach, and impact
Ad spend was tracked manually across Meta, TikTok and Snapchat — no unified view of cost per hire by platform
Ad spend was tracked manually across Meta, TikTok and Snapchat — no unified view of cost per hire by platform
No way to compare CPL, CPQL and CPH across platforms in real time, making budget allocation decisions guesswork
No way to compare CPL, CPQL and CPH across platforms in real time, making budget allocation decisions guesswork
Data quality was inconsistent across platforms — missing fields and incomplete lead records went undetected
Data quality was inconsistent across platforms — missing fields and incomplete lead records went undetected
Recruiters and management had no shared visibility into funnel performance or platform-level conversion rates
Recruiters and management had no shared visibility into funnel performance or platform-level conversion rates
How we built
Testimonials
Anonymous
Rubix Code DOO
“Nikola did an amazing job building a microservice that is communicating with Xcruiter system and at the same time integrates data from Social Media Platforms.“
Team structure
Client team
Peter G
CEO
Daily point of contact
The client stakeholders at Xcruiter AS were working closely with the team at Rubix Code DOO
Agency team
1 x Fullstack Developer
Production
