About
Innowise delivered technical SEO optimization for Food&Beverage company website, implementing a tailored strategy to improve search visibility, enhance user experience, and drive sustained traffic growth across international markets. Сlient was planning a major site redesign and needed SEO expertise to ensure the new platform would not only preserve but improve their search SEO | Technical Audit | Analytics | Web | Optimization | Strategy
Challenge, approach, and impact
Сhallenge
Client was preparing to redesign their website, but recognized that a redesign without SEO consideration could risk losing hard-won search rankings and organic traffic. Their existing site had accumulated technical debt, unstructured metadata, and inconsistent heading hierarchies that limited search performance. They needed a partner who could integrate SEO best practices into the redesign process:not as an afterthought, but as a core driver of traffic and sales from day one
Key Challenges Client Faces
Technical SEO gaps: Outdated infrastructure, poor crawlability, and slow page speeds affecting user experience and rankings Inconsistent on-page optimization: Unstructured metadata and heading tags across key pages International complexity: Multiple regions required proper language targeting to avoid duplicate content issues No performance baseline: Lack of proper analytics setup made it impossible to track SEO progress or conversion performance
How we built
Testimonials
Anonymous
Innowise Sp. z o.o
“Leading the SEO for redesign was a great project. We made sure their new site launched with a solid foundation, fixing technical issues, improving page speed, and getting their international targeting right. It's satisfying to see them preserve their rankings and now have clear analytics to track real growth. The team worked hard to cover every detail, and it paid off“
Team structure
Client team
Bill
Founder
Project stakeholder
The client stakeholders were working closely with the team at Innowise Sp. z o.o
Agency team
1 x SEO Specialist
Production
1 x Developer
Production
