About
DATAFOREST built a scalable SaaS multivendor platform for a UK based job advertising company, tailored for the US market expansion. It optimizes email marketing with an advanced distribution algorithm for high deliverability and engagement. Key features included an SEO-optimized website, multi-domain management, and efficient email marketing, driving organic traffic and boosting affiliate earnings.
Challenge, approach, and impact
Email Marketing SaaS Platform
Development of a scalable SaaS multivendor platform for a UK based job advertising company, tailored for the US market expansion. Optimization of email marketing with advanced distribution algorithm for high deliverability and engagement. Key features include SEO-optimized website, multi-domain management, and efficient email marketing to drive organic traffic and boost affiliate earnings.
Challenges & Solutions
Challenge 1: Develop a multi-vendor platform with seamless API integrations connecting job listing portals and affiliates for lead monetization and fair revenue distribution. Solution 1: Designed a multi-vendor system, implemented APIs for efficient lead management, and built user-friendly dashboards for affiliates. Challenge 2: Develop and deploy a scalable SaaS platform for large-scale operations. Solution 2: Managed full development cycle, optimized performance, ensured dynamic scaling, and maintained cost efficiency. Challenge 3: Generate organic lead traffic for maximum revenue. Solution 3: Developed SEO-optimized website, introduced blog for organic traffic, and optimized email distribution algorithm. Challenge 4: Ensure high deliverability rate for mass email campaigns. Solution 4: Implemented email warm-up process, monitored domain reputation, and delivered personalized newsletters through smart algorithms.
Results
Successfully delivered a scalable SaaS multi-vendor platform for a UK-based job advertising company, designed for the US market. Streamlined affiliate marketing operations, automated email distribution, and enhanced SEO-driven organic traffic. Achieved 97% email delivery rate, 30% open rate, managed over 50K leads, and a 24.5% conversion rate. Currently handling 300K+ emails/month with plans to scale up to 1M emails/month.
How we built
Testimonials
Anonymous
Dataforest
“Implemented an advanced algorithm for job vacancy emails. The platform included advanced email campaign tools with warm-up and routing algorithms, effectively distributing emails to over 50K subscribed leads and achieving a 97% email delivery rate and a 30% open rate.“
Jane Smith, CTO @ Dataforest
Dataforest
“Enabled affiliates to track their leads performance and earnings through an intuitive admin panel.“
Team structure
Client team
CEO Confidential
Project stakeholder
Project stakeholder
The client stakeholders were working closely with the team at Dataforest
Agency team
1 x Business Analytics
Production
2 x Cloud Engineer
Production
2 x Product Manager
Production
2 x Machine Learning Engineer
Production
