About
We empowered a leading retail chain by replacing a rigid, fragmented legacy system with a unified, scalable Data Model. By integrating disparate sources into a modern warehouse and deploying Power BI, we enabled "Data Democratization." This shift moved the client from manual tasks to automated, actionable insights—driving marketing effectiveness, operational cost savings, and a proactive, data-driven culture.
Challenge, approach, and impact
Fragmented Data Silos
A lot of Data Silos are spread across multiple systems and other data sources.
Scalability and Flexibility
As data volumes grow, scalability becomes crucial.
People Change Management
fostering a culture that values data-driven decision-making and investing in training programs to ensure that employees have the necessary skills to access, analyze, and interpret data effectively.
An inflexible existing Data Warehouse
Unable to adapt to new challenges.
Out-of-the-box analysis
Difficulties in performing out-of-the-box and ad hoc analysis.
Ability to accurately analyze customer behavior
Ability to accurately analyze customer behavior, profile customers, assess marketing campaign performance, and understand profitability.
How we built
Testimonials
Anonymous
“Our goal wasn't just to move data, but to change how the client lives with it. By breaking down decades-old silos and building a unified, scalable model, we transitioned the team from 'data gathering' to 'strategic decision-making.' Seeing regional managers move from manual spreadsheets to real-time Power BI dashboards, where they can finally see the true story of their inventory and customer behavior has been the ultimate validation of this transformation.“
Team structure
Client team
Marija
VP of Marketing
The client stakeholders were working closely with the team at Data Masters
Agency team
Data Engineer
Production
Data Analyst
Production
Project Manager
Production
