About
Data Masters partnered with a major telecom provider to implement a telecom-specific self-service analytics platform, enabling faster, data-driven decisions across Sales and Marketing. The solution led to a reduction in early churn, uplift in win-back rates, and boost in customer satisfaction. It enabled dynamic segmentation and real-time KPI tracking.
Challenge, approach, and impact
Data-Driven Decisions Implementation
Partnered with a major telecom provider to implement a telecom-specific self-service analytics platform to unlock faster, data-driven decisions across Sales and Marketing.
Dynamic Segmentation and Real-Time KPI Tracking
Enabled dynamic segmentation and real-time KPI tracking (Churn, Gross Adds, Suspensions, Migrations) to empower business teams to act on data instantly.
Results Achieved
Achieved a 10% reduction in early churn, a 3% uplift in win-back rates, and a 2% boost in customer satisfaction for the telecom client within months.
Problem Addressed
Addressed challenges faced by Sales & Marketing departments including data silos, manual processes, and IT dependence, leading to slow decisions and limited access to unified customer data.
Solution Implemented
Implemented a Self-Service Analytics platform as part of the client's digital transformation initiative, empowering Sales and Marketing teams to access real-time insights, build dashboards independently, and react faster to customer and market signals.
Applied Methodology
Embarked on a data transformation journey to resolve critical challenges such as data silos, manual reporting, and IT bottlenecks, delivered in two agile phases with a focus on scalable, cloud-native analytics platform architecture and real-time processing.
Solutions Implemented
Implemented prebuilt telecom analytics modules, tailored KPIs, dashboards, and segmentation, intelligent churn models, self-service analytics, data engineering, and scalable, API-driven pipelines for real-time cross-functional visibility.
How we built
Testimonials
Igor Begikj
Deutsche Telekom - Telekom MK
“I highly recommend Data Masters as a trusted partner for data strategy and analytics. Their team excels in building business-friendly solutions designed for real users, with a strong focus on Self-Service Analytics that empowers teams to explore data independently, make faster decisions, and build lasting data culture. Professional, pragmatic, and impact-driven.“
Team structure
Client team
Igor B
Head of Marketing
Daily point of contact
The client stakeholders were working closely with the team at Data Masters
Agency team
1 x Senior Data Architect
Production
3 x Data Analyst
Production
1 x Project Manager
Production
1 x Senior Data Engineer
Production
