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Our team gave KÜHL platforms a solid rebranding with a cleaner, more contemporary experience. Given that the brand has a specific audience, we followed its style guidelines in every project, giving its core users the right look and feel. Capicua developed the whole site with a fast-paced, experience-based combination of WordPress Div Builder and Figma. 


User-Focused Approach

Capicua proved its ability to deliver high-quality results in challenging environments with KÜHLs performance over the COVID-19 pandemic. Despite adversarial circumstances, the company rose with an 80% raise in online sales due to its partnership with our team. 


Thriving eCommerce Results

Learn how Capicua worked with KÜHL and how they can support your E-Commerce product and team.

Capicua Success Story in E-Commerce for KÜHL - A case study | 2024

Capicua faced the challenge of improving the brand's User Experience while remaining faithful to the KÜHL's origins and story. The venture, self-defined as an independent brand, doesn't rely on shareholders or VC investors and has no private equity or paid celebrities. Hence, the restructuring project needed to reflect KÜHL's core values at all stages. 


Advanced Restructuring

The client stakeholders at KÜHL were working closely with the team at Capicua