About
Hrvatski Telekom's business portal redesign focused on addressing key challenges through in-depth analysis of user behavior. The complex information architecture and poorly targeted content hindered navigation and task completion, such as ordering services or purchasing devices. The new solution features a streamlined structure, modern visual identity, and tailored content delivery, improving usability, engagement, and cross-sell opportunities.
Challenge, approach, and impact
Complex Information Architecture
Business users struggled with navigating a convoluted site structure, making it difficult to locate relevant content and complete tasks efficiently.
Poorly Targeted Content
Content was not tailored to users' contexts or needs, leading to a disjointed user experience and missed opportunities for engagement.
Inefficient Task Completion
Key actions, such as ordering services or purchasing devices, were cumbersome due to unclear navigation and cluttered information.
Inconsistent Visual Identity
The existing design lacked a cohesive visual style aligned with Hrvatski Telekom's brand, diminishing user trust and engagement.
How we built
Testimonials
Davor Banović, Product Owner @ Barrage
Barrage
“We forged a strong partnership with our client, who prioritized open communication despite their busy schedule. By regularly sharing feedback, we were able to collaborate effectively and deliver a successful project that exceeded expectations. The result is a sleek and user-friendly public web design that enables digital transition of Hrvatski Telekom and, going forward, solidify their position as a leading business telco and digital services provider. The partnership with Hrvatski Telekom is vital for Barrage and we are looking forward to further projects.“
Team structure
Client team
Z***** F
Product manager
Daily point of contact
F**** L
Product Owner
Project stakeholder
The client stakeholders at Hrvatski telekom d.d were working closely with the team at Barrage
Agency team
1 x Product Owner
Governance
3 x UX/UI Designer
Production
1 x Brand and visual designer
Production
1 x Delivery Manager
Governance
