About
Hrvatski Telekom launched OneShop (web) and OneApp (mobile) to revolutionize its B2C digital services. Through in-depth research, UX/UI design, and development, the platform streamlined customer journeys, offering personalized, seamless experiences for Gen Y, Z, and Alpha. The solution enhances user satisfaction, boosts loyalty, reduces costs, and solidifies HT’s position as a market leader.
Challenge, approach, and impact
Digital Transformation
Outdated internal processes and reliance on traditional methods led to inefficiencies and increased operational costs.
Fragmented Customer Journeys
Customers struggled with disjointed experiences when navigating different service areas (buying, paying, managing services, etc.).
Targeting Digital-Oriented Users
Existing platforms did not fully meet the expectations of Generation Y, Z, and Alpha, who demand fast, modern, and seamless digital experiences.
Lack of Self-Service Capabilities
Customers had limited options for independently managing their accounts and services, increasing reliance on customer support.
Market Competition
To remain competitive, Hrvatski Telekom needed to differentiate itself with innovative, customer-centric digital products.
How we built
Testimonials
Tea Kvolik, Product Owner @ Barrage
Barrage
“Collaboration with Hrvatski Telekom was an exciting and fulfilling experience. The HT team was proactive, receptive, and fully engaged throughout the entire process. Their openness to our insights and dedication to excellence allowed us to work together seamlessly, fostering innovation and achieving key milestones efficiently. This partnership not only showcased Hrvatski Telekom's commitment to delivering top-tier products but also highlighted the strong synergy between our teams. We are proud to have contributed to their product development and design and look forward to further collaborations.“
Team structure
Client team
B**** B
Agile Coach
Project stakeholder
A**** V
Product Owner
Daily point of contact
B**** V
Product Owner
Daily point of contact
The client stakeholders at Hrvatski Telekom d.d. were working closely with the team at Barrage
Agency team
1 x Product Owner
Governance
1 x Delivery Manager
Governance
1 x Business Analyst
Governance
3 x UX/UI Designer
Production
