About
DriverScore is a smartphone application designed to work with Ford's SYNC® AppLink™ platform, providing users with a personal driving score based on their unique behavior behind the wheel. This score can be shared with insurance providers, offering potential for discounts based on safe driving practices. The app personalizes the driving analysis, isolating scores by individual drivers even when multiple people use the same vehicle.
Challenge, approach, and impact
Privacy and Data Sharing
Traditional vehicle telematics programs share raw vehicle data with insurance companies, raising privacy concerns.
Impersonal Scoring
Existing systems often aggregate data from multiple drivers, diluting the personal responsibility and performance tracking.
Driver Interaction
Reducing the need for driver interaction with the system to improve usability and safety while driving.
How we built
Testimonials
Gregg
Ford
“They took ownership of our idea and made it better!“
Team structure
Client team
Gregg
Operating Director
Project stakeholder
The client stakeholders at Ford were working closely with the team at Airnauts
Agency team
2 x iOS developer
Production
2 x Android developer
Production
1 x Backend developer
Production
1 x CTO
Governance
