About
AI-powered DeSoc (decentralized society) mobile platform that connects users with businesses through gamification and targeted marketing activities. Initially a proof-of-concept MVP, the mobile app swiftly scaled its user base to several thousand. Yet, dealing with their day-to-day in-platform activities soon became a challenge that required radical product transformation.
Challenge, approach, and impact
Product Unscalability
With a system pushed to its limits, the client found themselves overwhelmed by the influx of users and their in-app interactions immediately after the MVP launch. Understanding that system needs to be started anew to ensure optimal user experiences for both companies and users, the client sought someone who could lay the right architecture and rebuild the app properly.
Rapid Requirements Change
Working in a fast-changing market, the client needed flexibility in both development approaches and the product itself. The ability to review the scope at any given moment and prioritize new features above those in the pipeline while giving up on what's less important became crucial.
Lack of Technical Expertise
Being more of a business person, the client had a high-level vision of what the system should look like and what value to bring. Yet, they still needed technical guidance to achieve it. Finding a partner with enough expertise to turn business vision into product reality became a top priority.
How we built
Testimonials
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KAIF
“We enjoyed working with them. We were looking for people who really got our challenges. Their ability to deliver a great product in a timely manner stands out“
Team structure
Client team
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CEO
Daily point of contact
The client stakeholders were working closely with the team at UppLabs
Agency team
1 x Tech Lead
Production
1 x Frontend Engineer
Production
1 x Project Manager
Governance
1 x Business Analyst
Governance