About
Brand, website and product interfaces for Valad's move into tokenised real estate. Valad is a UK and Europe real estate asset manager with £2.1B in assets under management. The work covers the Valad brand and website, a £100M issuance deck, and interfaces for the Hector platform, including transactions, asset analytics and a portfolio map.
Challenge, approach, and impact
Two audiences
Tokenised real estate had to be credible to property investors and onchain capital at the same time.
Materials
Raise against the product: The team needed materials for a £100M issuance.
How we built
Testimonials
Ilias Salvatore-Sleutelaar, Founder @ undefined
“Institutional real estate and onchain finance speak different languages. The work was about building one brand and product both sides trust: precise enough for a fund manager, clear enough for an onchain investor.“
Team structure
Client team
Eann
CEO
Lucas
Partner
The client stakeholders were working closely with the team at Unsolicited Apps
Agency team
Founder
Governance
Product Designer
Production
Frontend Developer
Production
