About
Pinch A Penny is a retail and service-driven commerce platform that combines online shopping, local store discovery, pool care services, account functionality, order visibility, gift card balance checks, app-related features, and customer support workflows. The project required a more complex architecture than a typical e-commerce store because the business model combines different flows and logic.
Challenge, approach, and impact
Scope
Our role was to design and deliver a scalable digital platform that connected e-commerce, account management, service workflows, integrations, operational visibility, and resilience planning. The result needed to support both customer convenience and internal maintainability across a multi-location retail and service environment.
Customer account functionality
A significant part of the scope involved customer account functionality. The platform needed to support sign-up, login, profile management, account status checks, order status, purchase-related data, rewards, rebates, gift cards, and other wallet-style account features.
Integrations
The scope also included integration with multiple systems. These included payment processing, store finder data, order status systems, rewards or rebate logic, gift card balance providers, service request routing, customer notifications, analytics, and mobile app-related data flows.
Challenge
The challenge was combining commerce and services in one coherent customer experience. Users were not only buying products; they were also looking for local stores, requesting services, checking account information, managing pool-related data, and interacting with mobile app functionality. These journeys had to feel connected without becoming overwhelming.
How we built
Testimonials
Bogdan Kovalchuk, Project Manager @ undefined
“As the Project Manager on this project, my main focus was to keep delivery structured, transparent, and technically controlled from start to finish. The platform was more complex than a standard e-commerce build because it combined online shopping, customer accounts, wallet-style features, service flows, store discovery, third-party integrations, and resilience requirements. From a delivery perspective, the project showed the value of having a structured PM process and senior technical oversight. It allowed the client to stay focused on the customer relationship while our team managed execution, architecture, quality control, and release readiness.“
Team structure
Client team
Thomas O
Director of Operations
The client stakeholders were working closely with the team at Stellar Soft
Agency team
Business analyst
Governance
Project manager
Governance
Tech lead
Governance
QA
Production
