About
Rootlenses helped a technology company's marketing team analyze campaign performance data, enabling quick adjustments to campaigns and optimization of investment.
Challenge, approach, and impact
Campaign Performance Analysis
Rootlenses enabled the marketing team to analyze campaign performance data in real-time, allowing them to make quick adjustments and optimize investment without waiting for weekly reports.
Unified View of KPIs
Rootlenses connected the databases managed by the marketing team, providing a unified view of all relevant Key Performance Indicators (KPIs). This allowed specialists to access performance graphs, CTR trends, and conversions instantly.
Real-time Monitoring and Corrective Actions
The marketing team can now closely monitor key indicators and take corrective actions in real-time when certain metrics fall below expected thresholds, enhancing campaign efficiency and optimization.
Independence in Analyzing Results
With Rootlenses, the client's marketing team gained complete independence to analyze campaign results, even during presentations or executive meetings. This independence led to a 25% improvement in campaign efficiency and the ability to optimize budgets quickly.
Immediate Campaign Performance Analysis
Rootlenses provides immediate campaign performance analysis, allowing the team to view results of digital or traditional campaigns in real-time using natural language queries. This feature enables quick decision-making based on reliable data.
Audience Segmentation Based on Real Data
Rootlenses enables the identification of behavioral patterns in audiences, such as purchasing preferences by demographic group or engagement by region. This data-driven segmentation helps create personalized messages for better resonance.
Agility in Decision-Making
The team can validate hypotheses, make adjustments, and plan actions directly from the Rootlenses platform, eliminating the need to depend on IT for data access. This agility leads to faster decision-making and better outcomes.
How we built
Testimonials
Anonymous
Sura
“Acceso centralizado y seguro a la información de los asegurados para los prestadores de salud. Reducción de tiempos operativos al permitir búsquedas y consultas rápidas y precisas. Mejora significativa en la experiencia de usuario, gracias a un diseño limpio, intuitivo y adaptable. Mayor trazabilidad y control de accesos, con gestión de roles desde un panel administrativo. Cumplimiento con los más altos estándares de seguridad, protegiendo tanto los datos como los accesos. Escalabilidad y mantenibilidad del sistema, gracias al uso de tecnologías modernas y arquitectura basada en microservicios.“
Team structure
Client team
Luis
Account Manager
Daily point of contact
The client stakeholders at Marketing were working closely with the team at Rootstack
Agency team
1 x Fullstack Developer
Production
