About
When Volkswagen launched ID.7 electric car with a 613 km range in Norway, most people didn’t realize how impressive that was. To change this, the German automaker teamed up with TRY for a memorable marketing campaign. The goal was to showcase ID.7’s remarkable range and encourage more test drives. But to make it possible, TRY needed to build a custom app that would connect with the sensors and track each kilometer walked.
Challenge, approach, and impact
Walk 613 km to win VW ID7. How to accurately track the walking distance?
- Develop a cross-platform mobile application to support Volkswagen’s ID.7 marketing campaign - Enable accurate tracking of users’ walking activity - Provide precise data collection to ensure every kilometer is counted - Motivate users to stay engaged with the application through daily bonuses
How we built
Testimonials
Eirik Eikaas
TRY
“The decision to engage Relevant Software to develop the Volkswagen Genser App was influenced by previous positive experiences and their well-earned reputation for professionalism and adaptability. We are incredibly pleased with the results of their work and hope to continue our collaboration with Relevant Software on future projects.“
Team structure
Client team
Dorin Popa
Software Developer
Daily point of contact
Eirik Eikas
Product Manager
Daily point of contact
The client stakeholders at TRY were working closely with the team at Relevant Software
Agency team
2 x Software Developer
Production
1 x Project Manager
Production
