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Our team took charge of crafting the backend infrastructure to serve all channels, and pivotal in creating the MVP for the tablet branch application for in-branch customer usage. We addressed legacy architectural concerns by introducing the CQRS pattern and extensive caching, implemented Java Microservices leveraging the Spring and Spring Cloud Frameworks, and established two primary layers preceding the ESB communication.


Revamped Backend Infrastructure

Our primary objective for the MVP of the Branch Tablet Application was a comprehensive digital transformation of user-centric services. Initiating the intricate Account Closure process, we digitized and automated over 50 service journeys within three months. The debut production version was proudly showcased in the Dubai Mall.


MVP Development & Automation

Successfully rolled out a feature-rich MVP tablet application, leading the way for subsequent channel applications.


Rapid MVP Deployment

Established an extensive backend services framework, facilitating increased scalability. Additionally, the CI/CD pipelines significantly streamlined the development process, ensuring consistent quality and faster deployments.


Efficiency & Scalability

Learn how Prime Holding worked with Mashreq Bank and how they can support your FinTech product and team.

Prime Holding Success Story in FinTech for Mashreq Bank - A case study | 2024

With rivals in the UAE advancing their channel apps, there was tremendous pressure on Mashreq to swiftly roll out MVPs of various applications within a tight timeline of a year. Collaborative efforts were paramount, calling in reinforcements from multiple departments, vendors, including McKinsey Digital and in-house developers.


Accelerated Delivery amidst Competition

Coordination was paramount as the overarching team included 40 members across different domains. The pressing concern was fostering effective communication, synchronization, and meeting individual application deadlines to ensure seamless project delivery.


Inter-Departmental Collaboration

The client stakeholders at Mashreq Bank were working closely with the team at Prime Holding

Digital Transformation - Reinventing User Channels

Prime Holding

Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.