Digital Transformation - Reinventing User Channels
Show all photos
About
We partnered with Mashreqbank PSC, the oldest and one of the largest privately-owned banks in the UAE, providing financial solutions to customers since 1967. In 2019, Mashreq Bank wanted to completely transform all of its customer-facing channel applications, including its Customer Mobile Banking Application, Customer Desktop Banking Application, Credit Cards Marketing Application, KYC Application, and Branch Service Tablet Application. Read more
CASE STUDY DETAILS
Mashreq Bank
Enterprise/Corporation
Dubai, United Arab Emirates
Team augmentation
6 - 10 people
3 - 6 Months
€1M+
Agile
FOCUS AREA
Challenge, approach, and impact
Accelerated Delivery amidst Competition
With rivals in the UAE advancing their channel apps, there was tremendous pressure on Mashreq to swiftly roll out MVPs of various applications within a tight timeline of a year. Collaborative efforts were paramount, calling in reinforcements from multiple departments, vendors, including McKinsey Digital and in-house developers.
Inter-Departmental Collaboration
Coordination was paramount as the overarching team included 40 members across different domains. The pressing concern was fostering effective communication, synchronization, and meeting individual application deadlines to ensure seamless project delivery.
Testimonials
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
“Partnering with Mashreqbank PSC on this transformative journey was nothing short of exhilarating. The project presented many challenges, but with our expertise, collaborative spirit, and dedication, we not only met the goals but exceeded expectations. Observing the immediate positive impacts of our solutions in a real-world setting, especially in an esteemed institution like Mashreq, was a testament to the capabilities of the Prime Holding team. We're proud of what we accomplished together and look forward to further collaborations.“ Read more
Anonymous
Senior Software Engineer
VERIFIED
Team Structure
Client Team
Project stakeholder
Head of Engineering
***** *****
The client stakeholders at Mashreq Bank were working closely with the team at Prime Holding
Vendor Team
Production
5 x Backend Developer
Production
4 x Frontend Developer
Similar Case Studies
Partner with Prime Holding or similar agencies in Europe and LATAM
