Het S.

Overseeing the complete project lifecycle from architecture to deployment. Led a team through the successful migration and launch of 5+ websites. Collaborated closely with cross-functional teams to ensure alignment with business goals. Ensured a scalable and maintainable codebase and optimal performance across platforms. Provided technical guidance and code reviews to maintain high development standards.

Worked directly with clients to understand their requirements and objectives, ensuring alignment with business goals and brand identity. Implemented custom Shopify checkout extensions and functionalities to enhance user experience and streamline the purchasing process. Utilized automation testing with cypress.io to ensure the reliability and functionality of Shopify websites, reducing manual testing efforts by 40%. Conducted A/B testing strategies to optimize conversion rate optimization (CRO), resulting in a 15% increase in conversion rates for client websites. Provided leadership to a team of developers, offering guidance and training to junior team members to foster skill development and project efficiency. Collaborated closely with UX/UI designers to ensure seamless integration of design concepts into Shopify themes, maintaining a cohesive and visually appealing user experience across client websites. Led migration projects to Shopify, ensuring a smooth transition with minimal downtime and data loss, and improved site performance and functionality.

Successfully contributed to Shopify app development for backend support and Shopify theme development, focusing on page speed optimization, resulting in a substantial increase in new clients and significantly enhancing overall team performance. Proficient in Recharge, a popular subscription billing app, with experience in creating customer dashboards for subscription management. Implemented best practices in front-end development, optimizing website performance and usability, achieving a 70% improvement in website loading speed through performance optimization techniques, and reducing user interface friction, resulting in a 50% increase in user engagement.

Collaborated closely with ALK & Klarify’s in-house team to manage and enhance a network of 30+ websites across WordPress, Drupal, and Shopify platforms. Led full-stack development efforts, overseeing custom feature implementations, performance optimizations, and cross-platform integrations. Ensured scalable, secure, and maintainable code while aligning with the client’s global digital strategy.