About
We helped Tula, a leading clean beauty brand, migrate from WooCommerce to Shopify Plus with zero customer disruption. Our team delivered a custom design, optimized performance with a 10-second load time reduction, and boosted conversions through CRO. The project included full content migration, custom theme development, Klaviyo integration, and backend setup—creating a seamless, scalable ecommerce experience.
Challenge, approach, and impact
Platform Migration Complexity
Tula faced a major challenge in migrating their large-scale e-commerce operation from WooCommerce to Shopify Plus. This involved the safe transfer of thousands of SKUs, blog posts, customer data, and SEO-critical URLs. Ensuring no data loss or performance issues during migration was a top priority to avoid disruption to business operations and user experience.
UX & Sitemap Overhaul
In addition to technical migration, the brand needed a full redesign of their sitemap and UX flows to better reflect modern consumer expectations. The outdated structure lacked logical category grouping and clarity, leading to increased bounce rates and missed conversion opportunities that needed to be corrected.
Conversion Optimization Demands
Tula required a data-backed approach to conversion rate optimization, which meant combining design improvements with behavioral analysis. Heat mapping, analytics audits, and iterative design updates were necessary to create a flow that would drive more conversions without compromising brand integrity or site performance.
How we built
Testimonials
Anonymous
Power Commerce
“Collaborating on the TULA project was a rewarding experience for our multidisciplinary team. From project management and UX/UI design to backend and frontend development, everyone brought their expertise to create an innovative solution tailored for the industry. Our focus on agile methodologies and close client collaboration allowed us to deliver high-quality results efficiently. This project highlights the strength of teamwork and our commitment to driving impactful digital transformation.“
Team structure
Client team
N/A
N/A
Project stakeholder
The client stakeholders at Tula were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UX/UI Designer
Production
1 x Frontend Developer
Production
2 x Backend Developer
Production
