About
We migrated Hanz de Fuko’s ecommerce platform to Shopify Plus, ensuring smooth data transfer and SEO preservation with a detailed 301 redirect strategy. We customized the Shopify theme to match their brand identity and optimized the user interface for easy navigation. The project included app integrations and post-launch support with bug fixes and ongoing conversion rate optimization to enhance customer experience and drive growth.
Challenge, approach, and impact
Outdated Tech Stack & Platform Constraints
Hanz de Fuko’s existing e-commerce site was built on a legacy system that lacked the scalability, performance, and flexibility needed to support growth. It couldn’t handle modern integrations, content updates, or marketing workflows efficiently, leading to frequent delays and limitations in executing campaigns or launching new products across digital channels.
Poor Mobile Performance & UX
The site’s mobile experience was subpar, with long load times, unoptimized layouts, and clunky navigation. Given that a large portion of traffic came from mobile, the outdated UI was directly impacting bounce rates and decreasing mobile conversions, resulting in lost revenue and poor brand perception.
Inefficient Cart & Checkout Flow
The multi-step checkout process created friction for users, leading to a high cart abandonment rate. There was no optimized upsell strategy or A/B tested UX patterns in place, which meant users often dropped off before completing purchases—hurting sales and retention efforts.
How we built
Testimonials
Anonymous
Power Commerce
“Our collaborative approach and dedication allowed us to seamlessly migrate the client’s platform to Shopify Plus while enhancing the user experience through a complete redesign. Integrating key marketing tools ensured improved customer engagement and retention. The synergy between project management, development, design, and QA was critical in delivering a robust, scalable solution on time and within scope. This project exemplifies our commitment to driving business growth through innovative and user-centric solutions“
Team structure
Client team
N/A
N/A
Project stakeholder
The client stakeholders at Hanz De Fuko were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UI/UX Designer
Production
1 x Frontend Developer
Production
1 x Backend Developer
Production
