About
Power Commerce partnered with Beachly to transform their e-commerce platform, focusing on optimizing site performance, enhancing user experience, and driving scalable growth. By leveraging Shopify’s robust infrastructure and implementing tailored UX improvements, we helped Beachly connect better with their coastal lifestyle audience, increasing engagement and boosting conversion rates.
Challenge, approach, and impact
Subscription-Focused User Experience
Beachly needed to deliver a seamless subscription e-commerce experience that could support complex membership models, seasonal product drops, and user account management while ensuring an intuitive, engaging checkout flow. Their challenge was to enhance the subscription workflow for both acquisition and retention while maintaining a premium coastal lifestyle feel and ensuring operational ease for a growing customer base.
Performance & Mobile Optimization
With a significant portion of Beachly’s traffic coming from mobile devices, it was essential to enhance site speed, responsiveness, and mobile navigation to reduce bounce rates and increase conversions. The challenge was to ensure the site loaded quickly on all devices while maintaining a visually engaging, brand-aligned user experience that would encourage visitors to complete their subscription journey and shop seasonal add-ons confidently.
Efficient Product Discovery & Conversion
Beachly’s seasonal collections and curated add-on products required clear navigation and effective merchandising to maximize customer engagement. The challenge was to improve discoverability and presentation while guiding users efficiently from browsing to checkout. This included ensuring upsell and cross-sell opportunities were integrated smoothly, encouraging customers to explore additional offerings without disrupting the primary subscription journey.
How we built
Testimonials
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Beachly
“"Power Commerce truly understood our unique subscription-based business model and coastal lifestyle brand. Their team delivered a seamless Shopify redesign that boosted our mobile performance and simplified the subscription journey. Throughout the project, their consultative approach helped us uncover new growth opportunities and optimize user experience. The collaboration felt like a true partnership, with quick responses and exceptional support every step of the way. We’re thrilled with the results and confident in continuing to grow with Power Commerce by our side."“
Team structure
Client team
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Daily point of contact
The client stakeholders at Beachly were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x Frontend Developer
Production
1 x UX/UI Designer
Production
1 x QA Engineer
Production
