About
Power Commerce partnered with Ellie, a premium activewear subscription brand, to enhance site performance, optimize mobile experiences, and streamline customer journeys. The project focused on aligning Ellie’s digital storefront with its vibrant, active lifestyle mission, ensuring scalability and a frictionless user experience that drives engagement, repeat subscriptions, and sustainable growth.
Challenge, approach, and impact
Subscription Experience Enhancement
Ellie needed to enhance its Shopify Plus subscription storefront to reflect its vibrant, active lifestyle mission while ensuring a seamless user journey. The goal was to improve site speed, stability, and the overall experience to support frictionless subscription management. This would allow customers to browse, customize, and manage their monthly activewear boxes confidently and effortlessly while supporting growth.
Mobile and Performance Optimization
With a mobile-heavy audience, Ellie required a fast, intuitive, and reliable shopping journey across all devices. The objective was to improve load times, mobile navigation, and the checkout process to reduce bounce rates and drive conversions. It was essential to ensure customers could easily subscribe, manage boxes, and explore collections on any device, providing a seamless, engaging experience that reflects Ellie’s mission.
Backend and Subscription Management
Ellie needed stable, scalable backend workflows to manage recurring subscriptions, seasonal promotions, and increased order volumes without performance issues. The goal was to implement a system capable of handling growth while providing a seamless customer experience. This would ensure Ellie could efficiently manage its subscription business while supporting its mission of delivering high-quality activewear.
How we built
Testimonials
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Ellie
““Power Commerce transformed our subscription experience, making it seamless, engaging, and reflective of our mission to deliver premium activewear. Their team’s expertise in performance, UX, and Shopify optimization has helped us improve customer satisfaction and scale with confidence. We value their partnership and highly recommend them.”“
Team structure
Client team
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Daily point of contact
The client stakeholders at Ellie were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x Frontend Developer
Production
1 x UX/UI Designer
Production
1 x QA Specialist
Production
