About
We partnered with Fenty Beauty to revamp their ecommerce platform with a mobile-first, immersive experience on Shopify Plus. The new site features custom product pages, global payment integration, advanced filtering, and a shade finder tool. Optimized for speed, content flexibility, and localization, it delivers a luxurious yet accessible experience for customers worldwide.
Challenge, approach, and impact
Global Scalability Needs
Fenty Beauty needed a robust, scalable platform that could seamlessly serve a diverse international customer base across multiple regions. This involved supporting multiple languages, currencies, and localized shipping methods, while ensuring consistent performance and user experience worldwide. The platform was designed to handle growing traffic and order volume, enabling smooth expansion into new markets without disruption.
Mobile-First Expectations
The brand required a seamless, high-performance mobile experience tailored for beauty shoppers who expect fast load times, easy navigation, and engaging visuals on their smartphones. This involved optimizing the site’s responsiveness, streamlining checkout on mobile devices, and ensuring all interactive elements were intuitive, helping to boost mobile engagement and conversions.
Complex Product Management
Managing an extensive product catalog with numerous SKUs and multiple shade variations required a highly flexible and scalable content management system. The solution needed to handle detailed product attributes, variant combinations, and real-time inventory updates seamlessly. Ensuring that customers could easily find and compare shades across diverse products was critical to delivering an excellent shopping experience.
How we built
Testimonials
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Fenty Beauty
“Power Commerce helped us reimagine our digital experience, creating a platform that reflects our commitment to inclusivity, innovation, and luxury. From seamless navigation to personalized shopping features, they have elevated every aspect of our e-commerce journey, ensuring a world-class experience for our customers.“
Team structure
Client team
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Daily point of contact
The client stakeholders at Fenty Beauty were working closely with the team at Power Commerce
Agency team
1 x Frontend Developer
Production
1 x UX/UI Designer
Production
1 x Project Manager
Governance
1 x Project Manager
Governance
