About
Power Commerce partnered with Hunt A Killer to redesign and optimize their Shopify Plus storefront, aligning immersive storytelling with high-performance e-commerce best practices. The goal was to capture the narrative-driven essence of their mystery experiences while delivering a seamless journey for subscriptions and products. The new site improved engagement, site speed, and conversions for Hunt A Killer.
Challenge, approach, and impact
Align Storytelling with E-commerce Efficiency
Hunt A Killer needed to capture its immersive storytelling essence while improving the e-commerce experience for customers purchasing subscriptions and one-time products. The challenge was to maintain the brand’s mystery-driven, narrative feel while optimizing user flows, site structure, and performance to increase conversions. It was essential to align these goals without losing the unique brand identity that engages and retains customers.
Simplify Complex Subscription Architecture
The previous subscription flow created confusion during checkout, with unclear plan options and fragmented navigation that led to drop-offs. Hunt A Killer required a seamless subscription experience integrated with Shopify Plus and Recharge while keeping flows intuitive on mobile and desktop. The challenge was to simplify and clarify paths for customers to understand plans, reducing friction and improving signups while maintaining their engaging brand experience.
Prepare for High-Traffic Campaign Scalability
Hunt A Killer’s previous infrastructure struggled during seasonal promotions and new product launches, leading to slow load times and occasional site issues. They needed a scalable platform to handle spikes in traffic while maintaining fast performance and ensuring customers could access products without delay. The challenge was to build an e-commerce foundation that could reliably support growth, campaigns, and ongoing operational excellence under pressure.
How we built
Testimonials
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Hunt A Killer
““Power Commerce truly understood the heart of our brand while delivering a high-performing storefront that supports our growth. The team’s expertise and collaborative approach made it easy to align our immersive storytelling with a seamless shopping experience. We’re thrilled with the results and the operational confidence we now have for our campaigns.”“
Team structure
Client team
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Daily point of contact
The client stakeholders at Hunt A Killer were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x Frontend Developer
Production
1 x UX/UI Designer
Production
1 x QA Specialist
Production
