About
Crate Club, a top tactical gear subscription brand, partnered with FlyRank to boost organic visibility in a competitive market. In just two months, FlyRank’s AI-driven strategy delivered a 995% increase in clicks and over 44,000 indexed pages. Through SEO automation, multilingual content, and smart keyword targeting, Crate Club scaled rapidly and strengthened its authority in the tactical and survival gear space.
Challenge, approach, and impact
Navigating a Restricted Advertising Landscape
Crate Club operated in a niche where traditional digital advertising was heavily restricted due to the nature of tactical and survival gear. Platforms like Google and Meta limited ad placements, making it difficult to reach new users through paid channels. As a result, Crate Club needed to adopt a long-term, sustainable strategy for acquiring customers and building visibility organically, without relying on ads that could be removed or blocked at any time.
Standing Out in a Competitive Subscription Market
The subscription box industry was saturated with lifestyle, fitness, and survival brands all vying for attention. Although Crate Club offered a premium product curated by former Special Forces members, they lacked the digital presence to stand out. Competing brands were dominating search engine results, pushing Crate Club to the background. Breaking into this space required building topical authority from the ground up.
Low Organic Visibility Despite Product Quality
Despite offering expertly selected, high-quality gear, Crate Club’s website wasn’t reaching its target audience. Weak internal linking, under-optimized content, and a lack of multilingual accessibility limited the brand’s ability to rank for tactical and survival-related keywords. Without a strong organic footprint, Crate Club couldn’t grow its user base or reinforce its position as a category leader.
How we built
Testimonials
Anonymous
Power Commerce
“This project was a perfect example of what happens when data, AI tools, and a passionate team come together around a clear goal. Working closely with the Crate Club team, we managed to scale high-impact content that didn’t just boost visibility - it delivered real value to users. It reaffirmed how powerful a well-executed, content-led strategy can be“
Team structure
Client team
N/A
N/A
Project stakeholder
The client stakeholders at Crate Club were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
2 x AI & ML Engineer
Production
1 x SEO Specialist
Production
1 x QA Engineer
Production
