About
We partnered with Hygge & West to enhance their digital presence through CRO, SEO, and email marketing. By optimizing mobile and desktop UX, improving technical SEO, and running personalized email campaigns, we increased engagement, conversions, and customer retention. Monthly analytics ensured continuous improvements, while new features and site enhancements aligned with the brand’s cozy, design-focused identity.
Challenge, approach, and impact
Complex Customer Journey Mapping
The main challenge was understanding and mapping a complex customer journey across multiple digital touchpoints like the website, email, and paid ads. Data was fragmented, causing inconsistent user experiences. The scope included identifying pain points and conversion barriers while maintaining the brand’s voice and identity to improve overall engagement and sales.
Integrating Multi-Channel Marketing Efforts
Marketing channels like SEO, email, and paid ads worked in silos, leading to inconsistent messaging and tracking difficulties. The scope involved unifying these channels into a seamless marketing strategy with synchronized messaging, better data sharing, and comprehensive performance tracking to increase campaign efficiency.
Scalability and Performance Constraints
The client’s growing traffic exposed performance issues such as slow page loads and limited scalability. The scope included diagnosing technical bottlenecks, optimizing frontend and backend systems, and implementing scalable cloud infrastructure to ensure a smooth, fast user experience under increasing demand.
How we built
Testimonials
Anonymous
Power Commerce
“Working with Hygge & West was a rewarding experience for our team. The project required close collaboration across design, development, and marketing to maintain the brand’s unique style while boosting online performance. Our Project Manager ensured smooth coordination, while our designers focused on enhancing user experience. Frontend and backend developers implemented key features to improve functionality and conversions. QA testing guaranteed a flawless, seamless experience for customers. Together, we delivered measurable results and a scalable digital solution.“
Team structure
Client team
N/A
N/A
Project stakeholder
The client stakeholders at Hygge & West were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UI/UX Design
Production
1 x Frontend Developer
Production
1 x Backend Developer
Production
