About
Through in-depth design analysis and conversion rate optimization, we helped Gathre enhance their ecommerce platform, leading to a 35% increase in conversions and a 50% drop in bounce rates. Using heatmaps and behavioral insights, we identified friction points and redesigned key areas of the site. The result was a more intuitive, visually appealing shopping experience that reflects Gathre’s brand values and supports long-term customer engagement.
Challenge, approach, and impact
Conversion Funnel Drop-Off
Gathre faced significant challenges with high user drop-off rates throughout the sales funnel, particularly on product pages and during checkout. The lack of clear calls-to-action and complex navigation created friction points, discouraging potential buyers. The objective was to optimize every stage of the funnel to increase conversion rates and streamline the journey from browsing to purchase.
Insufficient User Behavior Data
Existing analytics tools did not provide detailed insights into how users interacted with the website. Decisions were often made based on assumptions rather than precise data. There was a clear need to implement advanced tracking solutions to identify where users struggled and what deterred them from completing purchases.
Disorganized and Inconsistent Navigation
The website’s structure lacked consistency and intuitiveness, making it difficult for users to find products and relevant information easily. Missing functional filters, unclear menus, and inconsistent design elements caused confusion, negatively impacting user engagement and satisfaction.
How we built
Testimonials
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Gathre
“Working with this team has been a game-changer for us. Their insights and strategic changes to our website's design and navigation have made a clear impact. We've seen increased engagement from our customers, and our online store truly reflects the values and quality of Gathre. They understood our brand and delivered results that exceeded expectations.“
Team structure
Client team
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Project stakeholder
The client stakeholders at Gathre were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UI/UX Designer
Production
1 x Frontend Developer
Production
1 x Backend Developer
Production
