About
BIOHM collaborated with us to completely redesign their ecommerce website from the ground up. Our focus was on improving user experience, mobile responsiveness, and overall conversion rate optimization. We also implemented a custom subscription system using Recharge API, and introduced an interactive homepage, resulting in significantly better engagement and measurable performance improvements.
Challenge, approach, and impact
Expanding Product Range Requires Website Redesign
BIOHM Health needed a comprehensive ecommerce website redesign to properly showcase their rapidly expanding range of probiotics and dietary supplements. The redesign aimed to improve mobile responsiveness, increase conversion rates, and maintain a consistent brand identity. A seamless transition from the old design to a new, engaging user experience was essential to retain and attract customers.
Addressing Subscription and Navigation Limitations
The existing ecommerce platform lacked essential features for effective subscription management and intuitive site navigation. BIOHM’s challenge was to fill these gaps by simplifying the customer journey, enhancing product discovery, and supporting a broader catalog. These improvements aimed to boost customer engagement, satisfaction, and retention on all device types.
Consistent Brand Messaging Across Key Pages
Maintaining a consistent and appealing brand message throughout the website was critical. The scope involved redesigning core pages like the Home, Collections, and Product pages to present complex product information clearly and attractively. This was crucial to increase user engagement, support sustainable growth, and strengthen BIOHM’s position in the competitive wellness industry.
How we built
Testimonials
Anonymous
Power Commerce
“Working on BIOHM Health was incredibly rewarding because it allowed us to combine thoughtful design with real user behavior insights. From heatmap analysis to subscription integration, every decision was driven by impact. It’s inspiring to support a brand that’s truly improving people’s health through innovation“
Team structure
Client team
N/A N
Project Manager
Project stakeholder
The client stakeholders at BIOHM were working closely with the team at Power Commerce
Agency team
1 x Project Manager
Governance
1 x UI/UX Designer
Production
1 x Frontend Developer
Production
1 x Backend Developer
Production
