About
The client’s social app faced significant scaling and performance issues expanding from the UAE to the US due to a monolithic backend, single-region deployment, and complex database design. We audited, and improved the app’s architecture, migrating it to scalable cloud services. As a result, the app achieved global accessibility, improved stability, and a 40% increase in user retention, with seamless performance across regions.
Challenge, approach, and impact
Background
After a successful application launch in the UAE market, our client began expanding their audience globally and faced scaling challenges. The app's backend was deployed only in the UAE and was unable to scale, resulting in performance issues for users in the US, which jeopardized the success of the Belong team's efforts.
The client's input
The backend was a monolithic, non-scalable system storing all data on the server. It featured a complex, inefficient database using unoptimized raw SQL and a single relational database that didn’t meet all business needs. Business logic was tangled in spaghetti code, and error monitoring was missing.
How we built
Testimonials
Michael
NDA
“OTAKOYI's developers have helped us see a 40% MoM retention metrics growth. Their team showcases impressive energy, flexibility, and problem-solving skills. They genuinely care about the project and pay attention to detail, timelines, and costs. The team is great to work with, and even though their country has been at war, they have remained professional, kind, and honest.“
Team structure
Client team
Anonymous
CEO
Project stakeholder
The client stakeholders were working closely with the team at OTAKOYI
Agency team
1 x Backend Developer
Production
1 x Solution Architect
Production
2 x DevOps Engineer
Production
1 x UI/UX Designer
Production
