About
We developed a creator-first video platform tailored to fashion and beauty influencers combining high-quality streaming, real-time audience engagement, and integrated monetization. Creators can showcase styling sessions, host live product tutorials, and grow their following through interactive content and donation-based support.
Challenge, approach, and impact
Background
The idea for the platform came from our client, a beauty enthusiast and skincare content creator. Through her experience sharing routines, product tips, and tutorials online, she realized that mainstream platforms weren’t designed with beauty creators’ real needs in mind. She envisioned a space where creators could showcase their expertise through curated portfolios and connect directly with their audience via live product demos, skincare sessions, and interactive tutorials.
Challenge #1: Implementing High-Quality Video Streaming
The platform needed to support both live and on-demand video content with consistently smooth playback across different devices and network conditions. Ensuring minimal latency, adaptive quality, and reliable delivery was crucial to maintain a professional experience for fashion creators and their audiences.
Challenge #2: Enabling Real-Time Monetization & Interaction
A core feature was allowing fans to support creators through real-time donations during livestreams. This required building secure, seamless payment flows and interactive features like live chat and engagement tools.
Challenge #3: Building a Scalable & Secure Creator Infrastructure
The system had to manage high volumes of user-generated content while maintaining fast load times, secure data handling, and 24/7 uptime. It also needed to support scalable growth as more creators joined, added videos, and interacted with a growing global audience.
How we built
Testimonials
Sarah
Beauty and Fashion Video Streaming Platform
“I had this idea in my head for a while, but didn’t know how to bring it to life. The team really listened and helped shape it into something real. They were easy to work with, explained things clearly, and actually cared about how the platform would work for creators like me.“
Team structure
Client team
Sarah
Founder
Project stakeholder
The client stakeholders were working closely with the team at OTAKOYI
Agency team
1 x Project Manager
Governance
2 x Backend Developer
Production
2 x Frontend Developer
Production
1 x Solution Architect
Production
